X Logo & Brand Colors

The X brand colors are Cyan #1DA1F2, Off Black #14171A, Dark Blue #657786, Light Blue #AAB8C2, Light Blue #E1E8ED and Black #000000.

American technology company · x.com

Verified sources · Updated 2026-10-02

X logo downloads (SVG & PNG)

Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.

X brand colors — HEX, RGB, HSL, CMYK & Pantone

ColorHEXRGBHSLCMYKPantoneRoleSource
Cyan#1DA1F2rgb(29, 161, 242)hsl(203, 89%, 53%)cmyk(88%, 33%, 0%, 5%)PANTONE 17-4041 TCX Marina (ΔE 16)brandColoracci brand analysis
Off Black#14171Argb(20, 23, 26)hsl(210, 13%, 9%)cmyk(23%, 12%, 0%, 90%)PANTONE 19-3911 TCX Black Beauty (ΔE 7.9)darkColoracci brand analysis
Dark Blue#657786rgb(101, 119, 134)hsl(207, 14%, 46%)cmyk(25%, 11%, 0%, 47%)PANTONE 18-3916 TCX Flint Stone (ΔE 3.2)accentColoracci brand analysis
Light Blue#AAB8C2rgb(170, 184, 194)hsl(205, 16%, 71%)cmyk(12%, 5%, 0%, 24%)PANTONE 14-4206 TCX Pearl Blue (ΔE 2.9)accentColoracci brand analysis
Light Blue#E1E8EDrgb(225, 232, 237)hsl(205, 25%, 91%)cmyk(5%, 2%, 0%, 7%)PANTONE 11-4601 TCX Bit Of Blue (ΔE 2.2)accentColoracci brand analysis
Black#000000rgb(0, 0, 0)hsl(0, 0%, 0%)cmyk(0%, 0%, 0%, 100%)PANTONE 19-3911 TCX Black Beauty (ΔE 15.6)darksimple-icons (CC0)

Colors observed on x.com

Seen in the website's CSS — informative, not official: #067ACC #23282F #E0245E #FFAD1F #F45D22 #794BC4 #1FB650

Contrast (WCAG)

ColorOn whiteOn black
Cyan #1DA1F22.8:17.4:1
Off Black #14171A18:11.2:1
Dark Blue #6577864.6:14.5:1
Light Blue #AAB8C22:110.3:1
Light Blue #E1E8ED1.2:117:1
Black #00000021:11:1

X fonts

Observed on x.com: Chirp (body), Chirp Display (heading).

About X

X Corp. is an American technology company headquartered in Bastrop, Texas. Established by Elon Musk in 2023 as the successor to Twitter, Inc., it is a wholly owned subsidiary of SpaceXAI since March 28, 2025, which is itself a subsidiary of SpaceX since February 2, 2026. The company owns the social networking service X, and has announced plans to use it as a base for other offerings, including the incorporation of xAI's Grok and Grok Imagine models. They also own the trademarks of Twitter, as well as defunct services Vine, Periscope, and X.com. As of February 2, 2026, X Corp was folded into SpaceXAI and has ceased to exist as a standalone enterprise. In addition, all development of the X website and app were folded into SpaceX's operations as part of Grok's offerings for SpaceXAI.

Text from Wikipedia, CC BY-SA 4.0.

IndustryTechnology
Company kindNevada corporation
FoundedMarch 9, 2023
Employees1,300 (2023)
HeadquartersBastrop, United States
Websitex.com
Brand guidelinesOfficial guidelines

Tags: Technology, internet industry, social media, technology industry, privately held company, technology company

FAQ

What is the X brand color hex code?

The primary X color is Cyan #1DA1F2 (rgb(29, 161, 242); hsl(203, 89%, 53%); cmyk(88%, 33%, 0%, 5%)). The closest Pantone TCX match is PANTONE 17-4041 TCX Marina (ΔE 16).

What are all the X brand colors?

The X brand colors are Cyan #1DA1F2, Off Black #14171A, Dark Blue #657786, Light Blue #AAB8C2, Light Blue #E1E8ED and Black #000000. Colors observed on x.com but not confirmed as official are listed separately.

How do I download the X logo?

Choose a tile in the Logos section (symbol, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.

Can I use the X logo?

The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The X name and logo remain trademarks of their owner. You may use them to refer to X (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.

What font does X use?

On x.com we observed Chirp (body) and Chirp Display (heading). Fonts are detected from the live website, not from brand guidelines.

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