WWE Logo & Brand Colors
The WWE brand colors are Black #000000 and Red #D7182A.
American professional wrestling and entertainment company · wwe.com
Verified sources · Updated 2026-10-02
WWE logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Symbol · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
WWE brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Black | #000000 | rgb(0, 0, 0) | hsl(0, 0%, 0%) | cmyk(0%, 0%, 0%, 100%) | PANTONE 19-3911 TCX Black Beauty (ΔE 15.6) | brand | simple-icons (CC0) | |
| Red | #D7182A | rgb(215, 24, 42) | hsl(354, 80%, 47%) | cmyk(0%, 89%, 80%, 16%) | PANTONE 18-1662 TCX Flame Scarlet (ΔE 5.1) | accent | Wikidata / Wikimedia Commons |
Colors observed on wwe.com
Seen in the website's CSS — informative, not official: #E91826 #313838 #1A1A1A #6E6E6E #AAAAAA #5F3F3F #FFFA90
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Black #000000 | 21:1 | 1:1 |
| Red #D7182A | 5.2:1 | 4.1:1 |
WWE fonts
Observed on wwe.com: avenir next (body), sans serif (heading).
About WWE
World Wrestling Entertainment (WWE) is an American professional wrestling promotion. It is the largest and most valuable wrestling promotion in the world and has expanded beyond professional wrestling into film, football, and other business ventures, including the licensing of its intellectual property to other companies to produce video games and action figures. WWE is owned and operated by TKO Group Holdings, a majority-owned subsidiary of the WME Group.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | Sports |
|---|---|
| Company kind | Limited liability company |
| Founded | 1952 |
| Headquarters | Stamford, United States |
| Ticker | TKO (New York Stock Exchange) |
| Website | wwe.com |
Tags: Sports, professional wrestling, professional wrestling promotion, public company
FAQ
What is the WWE brand color hex code?
The primary WWE color is Black #000000 (rgb(0, 0, 0); hsl(0, 0%, 0%); cmyk(0%, 0%, 0%, 100%)). The closest Pantone TCX match is PANTONE 19-3911 TCX Black Beauty (ΔE 15.6).
What are all the WWE brand colors?
The WWE brand colors are Black #000000 and Red #D7182A. Colors observed on wwe.com but not confirmed as official are listed separately.
How do I download the WWE logo?
Choose a tile in the Logos section (symbol, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the WWE logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The WWE name and logo remain trademarks of their owner. You may use them to refer to WWE (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
What font does WWE use?
On wwe.com we observed avenir next (body) and sans serif (heading). Fonts are detected from the live website, not from brand guidelines.
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