VK Logo & Brand Colors
The VK brand colors are Blue #0077FF.
Social networking service from Russia · vk.ru
Community data · Updated 2026-10-02
VK logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Symbol · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
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VK brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Blue | #0077FF | rgb(0, 119, 255) | hsl(212, 100%, 50%) | cmyk(100%, 53%, 0%, 0%) | PANTONE 18-3949 TCX Dazzling Blue (ΔE 33.5) | brand | simple-icons (CC0) |
Colors observed on vk.ru
Seen in the website's CSS — informative, not official: #E7A902 #E66B2E #E52E40 #8F3FE0 #6CD97E #3F8AE0 #2BB4D6 #E1E3E6
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Blue #0077FF | 4.1:1 | 5.1:1 |
VK fonts
Observed on vk.ru: VK Sans Display (body).
About VK
VK is a Russian online social media and social networking service based in Saint Petersburg. VK is available in multiple languages but it is predominantly used by Russian speakers. VK users can message each other publicly or privately, edit messages, create groups, public pages, and events; share and tag images, audio, and video; and play browser-based games.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | Technology |
|---|---|
| Founded | October 10, 2006 |
| Headquarters | Singer House, Russia |
| Website | vk.ru |
| Brand guidelines | Official guidelines |
Tags: Technology, social networking service, website, music streaming service, online community
FAQ
What is the VK brand color hex code?
The primary VK color is Blue #0077FF (rgb(0, 119, 255); hsl(212, 100%, 50%); cmyk(100%, 53%, 0%, 0%)). The closest Pantone TCX match is PANTONE 18-3949 TCX Dazzling Blue (ΔE 33.5).
What are all the VK brand colors?
The VK brand colors are Blue #0077FF. Colors observed on vk.ru but not confirmed as official are listed separately.
How do I download the VK logo?
Choose a tile in the Logos section (symbol, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the VK logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The VK name and logo remain trademarks of their owner. You may use them to refer to VK (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
What font does VK use?
On vk.ru we observed VK Sans Display (body). Fonts are detected from the live website, not from brand guidelines.
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All Technology brands · Brands hub · Logo fair use guide · Trademark policy
Logos are the property of their respective trademark owners. Usage must comply with fair-use principles: no endorsement, misrepresentation, or alteration.