Under Armour Logo & Brand Colors
The Under Armour brand colors are Dark Gray #1D1D1D and Black #000000.
American sports clothing and accessories company · underarmour.com
Verified sources · Updated 2026-10-02
Under Armour logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Logo · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Logo · dark background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
Under Armour brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Dark Gray | #1D1D1D | rgb(29, 29, 29) | hsl(0, 0%, 11%) | cmyk(0%, 0%, 0%, 89%) | PANTONE 19-3911 TCX Black Beauty (ΔE 5.3) | brand | simple-icons (CC0) | |
| Black | #000000 | rgb(0, 0, 0) | hsl(0, 0%, 0%) | cmyk(0%, 0%, 0%, 100%) | PANTONE 19-3911 TCX Black Beauty (ΔE 15.6) | dark | Wikidata / Wikimedia Commons |
Colors observed on underarmour.com
Seen in the website's CSS — informative, not official: #DC0019 #14A1FF #EFAE0A #5F5F5F #D0D0D0 #FF2A29 #FAB2BA
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Dark Gray #1D1D1D | 16.9:1 | 1.2:1 |
| Black #000000 | 21:1 | 1:1 |
Under Armour fonts
Observed on underarmour.com: NeuePlakUA (body).
About Under Armour
Under Armour, Inc. is an American sportswear company that manufactures footwear and apparel headquartered in Baltimore, Maryland, United States.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | Lifestyle |
|---|---|
| Founded | 1996 |
| Headquarters | Baltimore, United States |
| Ticker | UAA (New York Stock Exchange) |
| Website | underarmour.com |
Tags: Lifestyle, clothing industry, public company
FAQ
What is the Under Armour brand color hex code?
The primary Under Armour color is Dark Gray #1D1D1D (rgb(29, 29, 29); hsl(0, 0%, 11%); cmyk(0%, 0%, 0%, 89%)). The closest Pantone TCX match is PANTONE 19-3911 TCX Black Beauty (ΔE 5.3).
What are all the Under Armour brand colors?
The Under Armour brand colors are Dark Gray #1D1D1D and Black #000000. Colors observed on underarmour.com but not confirmed as official are listed separately.
How do I download the Under Armour logo?
Choose a tile in the Logos section (logo, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the Under Armour logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The Under Armour name and logo remain trademarks of their owner. You may use them to refer to Under Armour (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
What font does Under Armour use?
On underarmour.com we observed NeuePlakUA (body). Fonts are detected from the live website, not from brand guidelines.
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All Lifestyle brands · Brands hub · Logo fair use guide · Trademark policy
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