Toyota Logo & Brand Colors
The Toyota brand colors are Red #EB0A1E and Black #000000.
Japanese multinational automotive manufacturer · global.toyota
Verified sources · Updated 2026-10-02 · Checked against official guidelines 2026-10-02
Toyota logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Logo · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Logo · dark background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
Toyota brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Red | #EB0A1E | rgb(235, 10, 30) | hsl(355, 92%, 48%) | cmyk(0%, 96%, 87%, 8%) | PANTONE 17-1563 TCX Cherry Tomato (ΔE 10.4) | brand | Brand guidelines | |
| Black | #000000 | rgb(0, 0, 0) | hsl(0, 0%, 0%) | cmyk(0%, 0%, 0%, 100%) | PANTONE 19-3911 TCX Black Beauty (ΔE 15.6) | dark | Brand guidelines |
Colors observed on global.toyota
Seen in the website's CSS — informative, not official: #BDBDBD #FFFF00 #F1777C #034F6D #212121
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Red #EB0A1E | 4.6:1 | 4.6:1 |
| Black #000000 | 21:1 | 1:1 |
Toyota fonts
Observed on global.toyota: YuGothic (body).
About Toyota
Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the largest automobile manufacturer in the world, producing about 10 million vehicles per year.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | Vehicles |
|---|---|
| Company kind | Kabushiki gaisha |
| Founded | August 28, 1937 |
| Employees | 359,542 (2020) |
| Headquarters | Toyota, Japan |
| Ticker | 7203 (Tokyo Stock Exchange) |
| Website | global.toyota |
| Brand guidelines | Official guidelines |
Tags: Vehicles, automotive industry, automobile manufacturer, commercial organization, public company, car brand
FAQ
What is the Toyota brand color hex code?
The primary Toyota color is Red #EB0A1E (rgb(235, 10, 30); hsl(355, 92%, 48%); cmyk(0%, 96%, 87%, 8%)). The closest Pantone TCX match is PANTONE 17-1563 TCX Cherry Tomato (ΔE 10.4).
What are all the Toyota brand colors?
The Toyota brand colors are Red #EB0A1E and Black #000000. Colors observed on global.toyota but not confirmed as official are listed separately.
How do I download the Toyota logo?
Choose a tile in the Logos section (logo, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the Toyota logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The Toyota name and logo remain trademarks of their owner. You may use them to refer to Toyota (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
What font does Toyota use?
On global.toyota we observed YuGothic (body). Fonts are detected from the live website, not from brand guidelines.
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All Vehicles brands · Brands hub · Logo fair use guide · Trademark policy
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