The Guardian Logo & Brand Colors

The The Guardian brand colors are Navy #052962 and Black #121212.

British national daily newspaper · theguardian.com

Verified sources · Updated 2026-10-02

The Guardian logo downloads (SVG & PNG)

Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.

The Guardian brand colors — HEX, RGB, HSL, CMYK & Pantone

ColorHEXRGBHSLCMYKPantoneRoleSource
Navy#052962rgb(5, 41, 98)hsl(217, 90%, 20%)cmyk(95%, 58%, 0%, 62%)PANTONE 19-3953 TCX Sodalite Blue (ΔE 8.4)brandsimple-icons (CC0)
Black#121212rgb(18, 18, 18)hsl(0, 0%, 7%)cmyk(0%, 0%, 0%, 93%)PANTONE 19-3911 TCX Black Beauty (ΔE 10.2)darkWikidata / Wikimedia Commons

Colors observed on theguardian.com

Seen in the website's CSS — informative, not official: #0077B6 #C70000 #DCDCDC #BB3B80 #FFE500 #707070

Contrast (WCAG)

ColorOn whiteOn black
Navy #05296214:11.5:1
Black #12121218.7:11.1:1

The Guardian fonts

Observed on theguardian.com: GuardianTextSans (body).

About The Guardian

The Guardian is a British daily newspaper. It was founded in Manchester in 1821 as The Manchester Guardian and changed its name in 1959, followed by a move to London. Along with its sister paper, The Guardian Weekly, The Guardian is part of the Guardian Media Group, owned by the Scott Trust Limited. The trust was created in 1936 to "secure the financial and editorial independence of The Guardian in perpetuity and to safeguard the journalistic freedom and liberal values of The Guardian free from commercial or political interference". The trust was converted into a limited company in 2008, with a constitution written so as to maintain for The Guardian the same protections as were built into the structure of the Scott Trust by its creators. Profits are reinvested in its journalism rather than distributed to owners or shareholders. It is considered a newspaper of record in the UK.

Text from Wikipedia, CC BY-SA 4.0.

IndustryNews & Media
FoundedMay 5, 1821
HeadquartersLondon, United Kingdom
Websitetheguardian.com

Tags: News & Media, journalism, daily newspaper, newspaper

FAQ

What is the The Guardian brand color hex code?

The primary The Guardian color is Navy #052962 (rgb(5, 41, 98); hsl(217, 90%, 20%); cmyk(95%, 58%, 0%, 62%)). The closest Pantone TCX match is PANTONE 19-3953 TCX Sodalite Blue (ΔE 8.4).

What are all the The Guardian brand colors?

The The Guardian brand colors are Navy #052962 and Black #121212. Colors observed on theguardian.com but not confirmed as official are listed separately.

How do I download the The Guardian logo?

Choose a tile in the Logos section (logo, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.

Can I use the The Guardian logo?

The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The The Guardian name and logo remain trademarks of their owner. You may use them to refer to The Guardian (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.

What font does The Guardian use?

On theguardian.com we observed GuardianTextSans (body). Fonts are detected from the live website, not from brand guidelines.

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