Tesla Logo & Brand Colors
The Tesla brand colors are Red #CC0000, Black #000000, White #FFFFFF, Dark Gray #171A20, Gray #5C5E62 and Red 2 #E82127.
American automotive, energy storage and solar power company · tesla.com
Verified sources · Updated 2026-10-02
Tesla logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Symbol · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Symbol · dark background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
Tesla brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Red | #CC0000 | rgb(204, 0, 0) | hsl(0, 100%, 40%) | cmyk(0%, 100%, 100%, 20%) | PANTONE 18-1561 TCX Orange Com (ΔE 9) | brand | Coloracci brand analysis | |
| Black | #000000 | rgb(0, 0, 0) | hsl(0, 0%, 0%) | cmyk(0%, 0%, 0%, 100%) | PANTONE 19-3911 TCX Black Beauty (ΔE 15.6) | dark | Coloracci brand analysis | |
| White | #FFFFFF | rgb(255, 255, 255) | hsl(0, 0%, 100%) | cmyk(0%, 0%, 0%, 0%) | PANTONE 11-0601 TCX Bright White (ΔE 4.5) | light | Coloracci brand analysis | |
| Dark Gray | #171A20 | rgb(23, 26, 32) | hsl(220, 16%, 11%) | cmyk(28%, 19%, 0%, 87%) | PANTONE 19-3911 TCX Black Beauty (ΔE 6.5) | dark | Coloracci brand analysis | |
| Gray | #5C5E62 | rgb(92, 94, 98) | hsl(220, 3%, 37%) | cmyk(6%, 4%, 0%, 62%) | PANTONE 18-0201 TCX Castlerock (ΔE 1.3) | accent | Coloracci brand analysis | |
| Red 2 | #E82127 | rgb(232, 33, 39) | hsl(358, 81%, 52%) | cmyk(0%, 86%, 83%, 9%) | PANTONE 17-1563 TCX Cherry Tomato (ΔE 7.4) | accent | Wikidata / Wikimedia Commons |
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Red #CC0000 | 5.9:1 | 3.6:1 |
| Black #000000 | 21:1 | 1:1 |
| White #FFFFFF | 1:1 | 21:1 |
| Dark Gray #171A20 | 17.4:1 | 1.2:1 |
| Gray #5C5E62 | 6.5:1 | 3.2:1 |
| Red 2 #E82127 | 4.5:1 | 4.7:1 |
About Tesla
Tesla, Inc. is an American multinational automotive and clean energy company. Headquartered in Austin, Texas, it designs, manufactures, and sells battery electric vehicles (BEVs), stationary battery energy storage devices from home to grid-scale, solar panels and solar shingles, and related products and services.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | Vehicles |
|---|---|
| Company kind | For-Profit Corporation |
| Founded | July 1, 2003 |
| Employees | 140,473 (2023) |
| Headquarters | Austin, United States |
| Ticker | TSLA (Nasdaq) |
| Website | tesla.com |
Tags: Vehicles, automotive industry, solar industry, battery industry, corporation
FAQ
What is the Tesla brand color hex code?
The primary Tesla color is Red #CC0000 (rgb(204, 0, 0); hsl(0, 100%, 40%); cmyk(0%, 100%, 100%, 20%)). The closest Pantone TCX match is PANTONE 18-1561 TCX Orange Com (ΔE 9).
What are all the Tesla brand colors?
The Tesla brand colors are Red #CC0000, Black #000000, White #FFFFFF, Dark Gray #171A20, Gray #5C5E62 and Red 2 #E82127.
How do I download the Tesla logo?
Choose a tile in the Logos section (symbol, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the Tesla logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The Tesla name and logo remain trademarks of their owner. You may use them to refer to Tesla (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
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