TED Logo & Brand Colors
The TED brand colors are TED Red #EB0028, Black #000000 and White #FFFFFF.
Global set of conferences · ted.com
Verified sources · Updated 2026-10-02 · Checked against official guidelines 2026-10-02
TED logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Logo · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Logo · dark background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
TED brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| TED Red | #EB0028 | rgb(235, 0, 40) | hsl(350, 100%, 46%) | cmyk(0%, 100%, 83%, 8%) | PANTONE 18-1664 TCX Fiery Red (ΔE 11.2) | brand | Brand guidelines | |
| Black | #000000 | rgb(0, 0, 0) | hsl(0, 0%, 0%) | cmyk(0%, 0%, 0%, 100%) | PANTONE 19-3911 TCX Black Beauty (ΔE 15.6) | dark | Brand guidelines | |
| White | #FFFFFF | rgb(255, 255, 255) | hsl(0, 0%, 100%) | cmyk(0%, 0%, 0%, 0%) | PANTONE 11-0601 TCX Bright White (ΔE 4.5) | light | Brand guidelines |
Colors observed on ted.com
Seen in the website's CSS — informative, not official: #121212 #FEBF00 #155DFC #FFA1E1 #F01C64 #ECD0D4 #A9C3DA
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| TED Red #EB0028 | 4.6:1 | 4.6:1 |
| Black #000000 | 21:1 | 1:1 |
| White #FFFFFF | 1:1 | 21:1 |
TED fonts
Observed on ted.com: Inter (body).
About TED
TED Conferences, LLC is an American-Canadian nonprofit media organization that posts international talks online for free distribution under the slogan "Ideas Change Everything". It was founded by Richard Saul Wurman and Harry Marks in February 1984 as a technology conference, in which Mickey Schulhof gave a demo of the compact disc that was invented in October 1982. Its main conference has been held annually since 1990. It covers many topics—from science to literature to business to global issues—in more than 100 languages.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | Technology |
|---|---|
| Founded | February 23, 1984 |
| Headquarters | New York City, United States |
| Website | ted.com |
| Brand guidelines | Official guidelines |
Tags: Technology, project, authority file, website, planned event
FAQ
What is the TED brand color hex code?
The primary TED color is TED Red #EB0028 (rgb(235, 0, 40); hsl(350, 100%, 46%); cmyk(0%, 100%, 83%, 8%)). The closest Pantone TCX match is PANTONE 18-1664 TCX Fiery Red (ΔE 11.2).
What are all the TED brand colors?
The TED brand colors are TED Red #EB0028, Black #000000 and White #FFFFFF. Colors observed on ted.com but not confirmed as official are listed separately.
How do I download the TED logo?
Choose a tile in the Logos section (logo, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the TED logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The TED name and logo remain trademarks of their owner. You may use them to refer to TED (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
What font does TED use?
On ted.com we observed Inter (body). Fonts are detected from the live website, not from brand guidelines.
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