Target Logo & Brand Colors
The Target brand colors are Red #CC0000.
American retailer and supermarket chain · target.com
Community data · Updated 2026-10-02
Target logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Symbol · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Symbol · dark background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
Target brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Red | #CC0000 | rgb(204, 0, 0) | hsl(0, 100%, 40%) | cmyk(0%, 100%, 100%, 20%) | PANTONE 18-1561 TCX Orange Com (ΔE 9) | brand | simple-icons (CC0) |
Colors observed on target.com
Seen in the website's CSS — informative, not official: #333333 #FAF0E6 #B85300 #008300 #4A2E70 #F1E0CB #ED5A56
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Red #CC0000 | 5.9:1 | 3.6:1 |
Target fonts
Observed on target.com: Helvetica for Target (body).
About Target
Target Corporation is an American retail corporation and discount department store chain headquartered in Minneapolis, Minnesota, United States. Target operates small-format and large-format retail stores and hypermarkets. It is the eighth-largest retailer in the U.S. and a component of the S&P 500 Index.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | E-Commerce & Shopping |
|---|---|
| Founded | June 24, 1902 |
| Employees | 400,000 (2025) |
| Headquarters | Minneapolis, United States |
| Ticker | TGT (New York Stock Exchange) |
| Website | target.com |
Tags: E-Commerce & Shopping, retail, retail chain, big-box store, supermarket chain, public company
FAQ
What is the Target brand color hex code?
The primary Target color is Red #CC0000 (rgb(204, 0, 0); hsl(0, 100%, 40%); cmyk(0%, 100%, 100%, 20%)). The closest Pantone TCX match is PANTONE 18-1561 TCX Orange Com (ΔE 9).
What are all the Target brand colors?
The Target brand colors are Red #CC0000. Colors observed on target.com but not confirmed as official are listed separately.
How do I download the Target logo?
Choose a tile in the Logos section (symbol, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the Target logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The Target name and logo remain trademarks of their owner. You may use them to refer to Target (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
What font does Target use?
On target.com we observed Helvetica for Target (body). Fonts are detected from the live website, not from brand guidelines.
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All E-Commerce & Shopping brands · Brands hub · Logo fair use guide · Trademark policy
Logos are the property of their respective trademark owners. Usage must comply with fair-use principles: no endorsement, misrepresentation, or alteration.