Taobao Logo & Brand Colors
The Taobao brand colors are Orange #E94F20 and Orange 2 #FF4200.
Chinese website for online shopping · taobao.com
Community data · Updated 2026-10-02
Taobao logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Logo · light background · SVG · Download SVG · CC BY-SA · Alibaba Group, CC BY-SA 3.0, via Wikimedia Commons · source 
Logo · dark background · SVG · Download SVG · CC BY-SA · Alibaba Group, CC BY-SA 3.0, via Wikimedia Commons · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
Taobao brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Orange | #E94F20 | rgb(233, 79, 32) | hsl(14, 82%, 52%) | cmyk(0%, 66%, 86%, 9%) | PANTONE 17-1464 TCX Red Orange (ΔE 2.4) | brand | simple-icons (CC0) | |
| Orange 2 | #FF4200 | rgb(255, 66, 0) | hsl(16, 100%, 50%) | cmyk(0%, 74%, 100%, 0%) | PANTONE 17-1361 TCX Scarlet Ibis (ΔE 13.5) | accent | Wikidata / Wikimedia Commons |
Colors observed on taobao.com
Seen in the website's CSS — informative, not official: #FF5000 #CC6600 #1F1F1F #1F1F33 #999999 #FF4D4F #FF2626 #FF0036
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Orange #E94F20 | 3.7:1 | 5.6:1 |
| Orange 2 #FF4200 | 3.5:1 | 6:1 |
Taobao fonts
Observed on taobao.com: PingFang SC (body).
About Taobao
Taobao is a Chinese online shopping platform. It is headquartered in Hangzhou and is owned by Alibaba. According to Alexa rank, it was the eighth most-visited website globally in 2021. Taobao.com was registered on April 21, 2003 by Alibaba Cloud Computing (Beijing) Co., Ltd.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | E-Commerce & Shopping |
|---|---|
| Founded | 1985 |
| Headquarters | Hangzhou |
| Website | taobao.com |
Tags: E-Commerce & Shopping, e-commerce, online shopping, website, mobile app, online marketplace
FAQ
What is the Taobao brand color hex code?
The primary Taobao color is Orange #E94F20 (rgb(233, 79, 32); hsl(14, 82%, 52%); cmyk(0%, 66%, 86%, 9%)). The closest Pantone TCX match is PANTONE 17-1464 TCX Red Orange (ΔE 2.4).
What are all the Taobao brand colors?
The Taobao brand colors are Orange #E94F20 and Orange 2 #FF4200. Colors observed on taobao.com but not confirmed as official are listed separately.
How do I download the Taobao logo?
Choose a tile in the Logos section (logo, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the Taobao logo?
The files here are distributed under: CC BY-SA; CC0 1.0. The Taobao name and logo remain trademarks of their owner. You may use them to refer to Taobao (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
What font does Taobao use?
On taobao.com we observed PingFang SC (body). Fonts are detected from the live website, not from brand guidelines.
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All E-Commerce & Shopping brands · Brands hub · Logo fair use guide · Trademark policy
Logos are the property of their respective trademark owners. Usage must comply with fair-use principles: no endorsement, misrepresentation, or alteration.