Taco Bell Logo & Brand Colors
The Taco Bell brand colors are Dark Indigo #38096C, Red #D01D00, Yellow #FFE817, Orange #FF7919, Dark Red #3C0812, Dark Green #2E6A1B and Black #000000.
American fast-food chain · tacobell.com
Verified sources · Updated 2026-10-02
Taco Bell logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Logo · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
Taco Bell brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Dark Indigo | #38096C | rgb(56, 9, 108) | hsl(268, 85%, 23%) | cmyk(48%, 92%, 0%, 58%) | PANTONE 19-3748 TCX Prism Violet (ΔE 20.4) | brand | simple-icons (CC0) | |
| Red | #D01D00 | rgb(208, 29, 0) | hsl(8, 100%, 41%) | cmyk(0%, 86%, 100%, 18%) | PANTONE 18-1561 TCX Orange Com (ΔE 7.5) | accent | Wikidata / Wikimedia Commons | |
| Yellow | #FFE817 | rgb(255, 232, 23) | hsl(54, 100%, 55%) | cmyk(0%, 9%, 91%, 0%) | PANTONE 12-0643 TCX Blazing Yellow (ΔE 0.3) | accent | Wikidata / Wikimedia Commons | |
| Orange | #FF7919 | rgb(255, 121, 25) | hsl(25, 100%, 55%) | cmyk(0%, 53%, 90%, 0%) | PANTONE 17-1350 TCX Orange Popsicle (ΔE 1.4) | accent | Wikidata / Wikimedia Commons | |
| Dark Red | #3C0812 | rgb(60, 8, 18) | hsl(348, 76%, 13%) | cmyk(0%, 87%, 70%, 76%) | PANTONE 19-1522 TCX Zinfandel (ΔE 14.5) | dark | Wikidata / Wikimedia Commons | |
| Dark Green | #2E6A1B | rgb(46, 106, 27) | hsl(106, 59%, 26%) | cmyk(57%, 0%, 75%, 58%) | PANTONE 17-0145 TCX Online Lime (ΔE 11.9) | accent | Wikidata / Wikimedia Commons | |
| Black | #000000 | rgb(0, 0, 0) | hsl(0, 0%, 0%) | cmyk(0%, 0%, 0%, 100%) | PANTONE 19-3911 TCX Black Beauty (ΔE 15.6) | dark | Wikidata / Wikimedia Commons |
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Dark Indigo #38096C | 14.7:1 | 1.4:1 |
| Red #D01D00 | 5.4:1 | 3.9:1 |
| Yellow #FFE817 | 1.2:1 | 16.8:1 |
| Orange #FF7919 | 2.6:1 | 8:1 |
| Dark Red #3C0812 | 17:1 | 1.2:1 |
| Dark Green #2E6A1B | 6.6:1 | 3.2:1 |
About Taco Bell
Taco Bell Corporation, doing business as Taco Bell, is an American multinational chain of fast food restaurants founded in 1962 by Glen Bell (1923–2010) in Downey, California. Taco Bell is a subsidiary of Yum! Brands, Inc., who are also the owners of sister brand KFC. The restaurants serve a variety of Mexican-inspired foods, including tacos, burritos, quesadillas, nachos, novelty, and specialty items, and a variety of "value menu" items. As of 2023, Taco Bell serves over two billion customers each year, at 8,212 restaurants, more than 94 percent of which are owned and operated by independent franchisees and licensees.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | Food & Drink |
|---|---|
| Company kind | Public company |
| Founded | March 21, 1962 |
| Employees | 175,000 |
| Headquarters | Irvine, United States |
| Website | tacobell.com |
Tags: Food & Drink, restaurant, fast food restaurant chain
FAQ
What is the Taco Bell brand color hex code?
The primary Taco Bell color is Dark Indigo #38096C (rgb(56, 9, 108); hsl(268, 85%, 23%); cmyk(48%, 92%, 0%, 58%)). The closest Pantone TCX match is PANTONE 19-3748 TCX Prism Violet (ΔE 20.4).
What are all the Taco Bell brand colors?
The Taco Bell brand colors are Dark Indigo #38096C, Red #D01D00, Yellow #FFE817, Orange #FF7919, Dark Red #3C0812, Dark Green #2E6A1B and Black #000000.
How do I download the Taco Bell logo?
Choose a tile in the Logos section (logo, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the Taco Bell logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The Taco Bell name and logo remain trademarks of their owner. You may use them to refer to Taco Bell (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
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