Southwest Airlines Logo & Brand Colors
The Southwest Airlines brand colors are Blue #304CB2, Yellow #FDBC11, Yellow 2 #FCB415, Orange #F89E1C, Red #C3161C, Red 2 #E61C23 and Blue 2 #3656CC.
Airline of the United States · southwest.com
Verified sources · Updated 2026-10-02
Southwest Airlines logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Logo · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
Southwest Airlines brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Blue | #304CB2 | rgb(48, 76, 178) | hsl(227, 58%, 44%) | cmyk(73%, 57%, 0%, 30%) | PANTONE 18-3949 TCX Dazzling Blue (ΔE 13.7) | brand | simple-icons (CC0) | |
| Yellow | #FDBC11 | rgb(253, 188, 17) | hsl(43, 98%, 53%) | cmyk(0%, 26%, 93%, 1%) | PANTONE 14-0957 TCX Spectra Yellow (ΔE 3.3) | accent | Wikidata / Wikimedia Commons | |
| Yellow 2 | #FCB415 | rgb(252, 180, 21) | hsl(41, 97%, 54%) | cmyk(0%, 29%, 92%, 1%) | PANTONE 14-0957 TCX Spectra Yellow (ΔE 3.7) | accent | Wikidata / Wikimedia Commons | |
| Orange | #F89E1C | rgb(248, 158, 28) | hsl(35, 94%, 54%) | cmyk(0%, 36%, 89%, 3%) | PANTONE 15-1058 TCX Radiant Yellow (ΔE 1.9) | accent | Wikidata / Wikimedia Commons | |
| Red | #C3161C | rgb(195, 22, 28) | hsl(358, 80%, 43%) | cmyk(0%, 89%, 86%, 24%) | PANTONE 18-1664 TCX Fiery Red (ΔE 4.5) | accent | Wikidata / Wikimedia Commons | |
| Red 2 | #E61C23 | rgb(230, 28, 35) | hsl(358, 80%, 51%) | cmyk(0%, 88%, 85%, 10%) | PANTONE 17-1563 TCX Cherry Tomato (ΔE 7.6) | accent | Wikidata / Wikimedia Commons | |
| Blue 2 | #3656CC | rgb(54, 86, 204) | hsl(227, 60%, 51%) | cmyk(74%, 58%, 0%, 20%) | PANTONE 18-3949 TCX Dazzling Blue (ΔE 22.3) | accent | Wikidata / Wikimedia Commons |
Colors observed on southwest.com
Seen in the website's CSS — informative, not official: #111B40 #DDE7FF #CCCCCC #FFBF27 #D7112A #E8E4DF #1A2C80
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Blue #304CB2 | 7.5:1 | 2.8:1 |
| Yellow #FDBC11 | 1.7:1 | 12.4:1 |
| Yellow 2 #FCB415 | 1.8:1 | 11.7:1 |
| Orange #F89E1C | 2.1:1 | 9.9:1 |
| Red #C3161C | 6.1:1 | 3.5:1 |
| Red 2 #E61C23 | 4.6:1 | 4.6:1 |
Southwest Airlines fonts
Observed on southwest.com: Southwest Sans (body).
About Southwest Airlines
Southwest Airlines is a low-cost airline in the United States. It is headquartered in the Love Field neighborhood of Dallas, Texas. It is the fourth-largest airline in North America when measured by passengers carried, as of 2024. With its all-Boeing 737 fleet, Southwest serves over 100 destinations in 42 states, Washington, D.C., Puerto Rico, and ten other countries and territories near the southern United States in the Gulf of Mexico and Caribbean Sea regions: Aruba, the Bahamas, Belize, the Cayman Islands, Costa Rica, Cuba, the Dominican Republic, Mexico, Jamaica, and Turks and Caicos Islands.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | Travel & Tourism |
|---|---|
| Company kind | For-Profit Corporation |
| Founded | March 15, 1967 |
| Employees | 59,793 (2019) |
| Headquarters | Dallas, United States |
| Ticker | LUV (New York Stock Exchange) |
| Website | southwest.com |
Tags: Travel & Tourism, air transport, airline, public company
FAQ
What is the Southwest Airlines brand color hex code?
The primary Southwest Airlines color is Blue #304CB2 (rgb(48, 76, 178); hsl(227, 58%, 44%); cmyk(73%, 57%, 0%, 30%)). The closest Pantone TCX match is PANTONE 18-3949 TCX Dazzling Blue (ΔE 13.7).
What are all the Southwest Airlines brand colors?
The Southwest Airlines brand colors are Blue #304CB2, Yellow #FDBC11, Yellow 2 #FCB415, Orange #F89E1C, Red #C3161C, Red 2 #E61C23 and Blue 2 #3656CC. Colors observed on southwest.com but not confirmed as official are listed separately.
How do I download the Southwest Airlines logo?
Choose a tile in the Logos section (logo, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the Southwest Airlines logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The Southwest Airlines name and logo remain trademarks of their owner. You may use them to refer to Southwest Airlines (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
What font does Southwest Airlines use?
On southwest.com we observed Southwest Sans (body). Fonts are detected from the live website, not from brand guidelines.
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All Travel & Tourism brands · Brands hub · Logo fair use guide · Trademark policy
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