Similarweb Logo & Brand Colors
The Similarweb brand colors are Navy #092540 and Orange #F4732A.
Provider of website rankings and analytics · similarweb.com
Verified sources · Updated 2026-10-02
Similarweb logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Logo · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
Similarweb brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Navy | #092540 | rgb(9, 37, 64) | hsl(209, 75%, 14%) | cmyk(86%, 42%, 0%, 75%) | PANTONE 19-3933 TCX Medieval Blue (ΔE 8.4) | brand | simple-icons (CC0) | |
| Orange | #F4732A | rgb(244, 115, 42) | hsl(22, 90%, 56%) | cmyk(0%, 53%, 83%, 4%) | PANTONE 16-1356 TCX Persimmon Orange (ΔE 1.1) | accent | Wikidata / Wikimedia Commons |
Colors observed on similarweb.com
Seen in the website's CSS — informative, not official: #195AFE #000921 #FF7A1A #3E74FE #2A3E52 #1048D4 #3A5166
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Navy #092540 | 15.6:1 | 1.4:1 |
| Orange #F4732A | 2.9:1 | 7.3:1 |
Similarweb fonts
Observed on similarweb.com: DM Sans (body).
About Similarweb
Similarweb Ltd. is a global software development and data aggregation company specializing in mobile app and web analytics, web traffic, digital performance, SEO tools and generative engine optimization tools. Founded in Israel, the company has 12 offices worldwide. Similarweb went public on the New York Stock Exchange in May 2021.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | Technology |
|---|---|
| Company kind | Joint-stock company |
| Founded | 2007 |
| Employees | 1,017 (2022) |
| Headquarters | Givatayim, United States |
| Ticker | SMWB (New York Stock Exchange) |
| Website | similarweb.com |
Tags: Technology, information technology, website, public company
FAQ
What is the Similarweb brand color hex code?
The primary Similarweb color is Navy #092540 (rgb(9, 37, 64); hsl(209, 75%, 14%); cmyk(86%, 42%, 0%, 75%)). The closest Pantone TCX match is PANTONE 19-3933 TCX Medieval Blue (ΔE 8.4).
What are all the Similarweb brand colors?
The Similarweb brand colors are Navy #092540 and Orange #F4732A. Colors observed on similarweb.com but not confirmed as official are listed separately.
How do I download the Similarweb logo?
Choose a tile in the Logos section (logo, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the Similarweb logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The Similarweb name and logo remain trademarks of their owner. You may use them to refer to Similarweb (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
What font does Similarweb use?
On similarweb.com we observed DM Sans (body). Fonts are detected from the live website, not from brand guidelines.
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