Shopify Logo & Brand Colors
The Shopify brand colors are Green #96BF48, Cyan #479CCF, Dark Gray #2D3538, White #F5F5F5, Green 2 #7AB55C, Green 3 #5E8E3E and Black #000000.
Canadian e-commerce company · shopify.com
Verified sources · Updated 2026-10-02
Shopify logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Logo · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
Shopify brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Green | #96BF48 | rgb(150, 191, 72) | hsl(81, 48%, 52%) | cmyk(21%, 0%, 62%, 25%) | PANTONE 16-0230 TCX Macaw Green (ΔE 6.8) | brand | Coloracci brand analysis | |
| Cyan | #479CCF | rgb(71, 156, 207) | hsl(203, 59%, 55%) | cmyk(66%, 25%, 0%, 19%) | PANTONE 16-4134 TCX Bonnie Blue (ΔE 2.5) | accent | Coloracci brand analysis | |
| Dark Gray | #2D3538 | rgb(45, 53, 56) | hsl(196, 11%, 20%) | cmyk(20%, 5%, 0%, 78%) | PANTONE 19-4218 TCX Vulcan (ΔE 3.5) | accent | Coloracci brand analysis | |
| White | #F5F5F5 | rgb(245, 245, 245) | hsl(0, 0%, 96%) | cmyk(0%, 0%, 0%, 4%) | PANTONE 11-0601 TCX Bright White (ΔE 2.6) | light | Coloracci brand analysis | |
| Green 2 | #7AB55C | rgb(122, 181, 92) | hsl(100, 38%, 54%) | cmyk(33%, 0%, 49%, 29%) | PANTONE 16-0235 TCX Kiwi (ΔE 4.9) | accent | simple-icons (CC0) | |
| Green 3 | #5E8E3E | rgb(94, 142, 62) | hsl(96, 39%, 40%) | cmyk(34%, 0%, 56%, 44%) | PANTONE 16-0237 TCX Foliage (ΔE 7.6) | accent | Wikidata / Wikimedia Commons | |
| Black | #000000 | rgb(0, 0, 0) | hsl(0, 0%, 0%) | cmyk(0%, 0%, 0%, 100%) | PANTONE 19-3911 TCX Black Beauty (ΔE 15.6) | dark | Wikidata / Wikimedia Commons |
Colors observed on shopify.com
Seen in the website's CSS — informative, not official: #FF4500 #751BE9 #D4D4D8 #A1A1AA #18181B #71717A #36F4A4 #02F0FF
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Green #96BF48 | 2.1:1 | 9.8:1 |
| Cyan #479CCF | 3:1 | 6.9:1 |
| Dark Gray #2D3538 | 12.5:1 | 1.7:1 |
| White #F5F5F5 | 1.1:1 | 19.3:1 |
| Green 2 #7AB55C | 2.4:1 | 8.6:1 |
| Green 3 #5E8E3E | 3.9:1 | 5.4:1 |
Shopify fonts
Observed on shopify.com: Shopify-Inter (body).
About Shopify
Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario, that operates a cloud e-commerce management platform (CEMP) for retail point-of-sale systems. The company has over five million customers and processed US$292.3 billion in transactions in 2024, of which 57% was in the United States. Major customers include Tesla, LVMH, Nestlé, PepsiCo, AB InBev, Kraft Heinz, Lindt, Whole Foods Market, Red Bull, and Hyatt.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | E-Commerce & Shopping |
|---|---|
| Company kind | Corporation |
| Founded | 2006 |
| Employees | 8,300 (2023) |
| Headquarters | Ottawa, Canada |
| Ticker | SHOP (Toronto Stock Exchange) |
| Website | shopify.com |
| Brand guidelines | Official guidelines |
Tags: E-Commerce & Shopping, e-commerce, online marketplace, public company
FAQ
What is the Shopify brand color hex code?
The primary Shopify color is Green #96BF48 (rgb(150, 191, 72); hsl(81, 48%, 52%); cmyk(21%, 0%, 62%, 25%)). The closest Pantone TCX match is PANTONE 16-0230 TCX Macaw Green (ΔE 6.8).
What are all the Shopify brand colors?
The Shopify brand colors are Green #96BF48, Cyan #479CCF, Dark Gray #2D3538, White #F5F5F5, Green 2 #7AB55C, Green 3 #5E8E3E and Black #000000. Colors observed on shopify.com but not confirmed as official are listed separately.
How do I download the Shopify logo?
Choose a tile in the Logos section (logo, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the Shopify logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The Shopify name and logo remain trademarks of their owner. You may use them to refer to Shopify (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
What font does Shopify use?
On shopify.com we observed Shopify-Inter (body). Fonts are detected from the live website, not from brand guidelines.
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All E-Commerce & Shopping brands · Brands hub · Shopify brand colors analysis · Logo fair use guide · Trademark policy
Logos are the property of their respective trademark owners. Usage must comply with fair-use principles: no endorsement, misrepresentation, or alteration.