SAP Logo & Brand Colors
The SAP brand colors are Cyan #0FAAFF, Blue #0069B4, Cyan 2 #007FC4, Cyan 3 #009AD9 and Cyan 4 #00B1EB.
German software producer · sap.com
Verified sources · Updated 2026-10-02
SAP logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Logo · dark background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
SAP brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Cyan | #0FAAFF | rgb(15, 170, 255) | hsl(201, 100%, 53%) | cmyk(94%, 33%, 0%, 0%) | PANTONE 17-4041 TCX Marina (ΔE 19.7) | brand | simple-icons (CC0) | |
| Blue | #0069B4 | rgb(0, 105, 180) | hsl(205, 100%, 35%) | cmyk(100%, 42%, 0%, 29%) | PANTONE 18-4043 TCX Palace Blue (ΔE 5.5) | accent | Wikidata / Wikimedia Commons | |
| Cyan 2 | #007FC4 | rgb(0, 127, 196) | hsl(201, 100%, 38%) | cmyk(100%, 35%, 0%, 23%) | PANTONE 18-4140 TCX French Blue (ΔE 5.3) | accent | Wikidata / Wikimedia Commons | |
| Cyan 3 | #009AD9 | rgb(0, 154, 217) | hsl(197, 100%, 43%) | cmyk(100%, 29%, 0%, 15%) | PANTONE 17-4435 TCX Malibu Blue (ΔE 7.5) | accent | Wikidata / Wikimedia Commons | |
| Cyan 4 | #00B1EB | rgb(0, 177, 235) | hsl(195, 100%, 46%) | cmyk(100%, 25%, 0%, 8%) | PANTONE 16-4530 TCX Aquarius (ΔE 10.7) | accent | Wikidata / Wikimedia Commons |
Colors observed on sap.com
Seen in the website's CSS — informative, not official: #222222 #545454
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Cyan #0FAAFF | 2.6:1 | 8.2:1 |
| Blue #0069B4 | 5.7:1 | 3.7:1 |
| Cyan 2 #007FC4 | 4.3:1 | 4.8:1 |
| Cyan 3 #009AD9 | 3.2:1 | 6.6:1 |
| Cyan 4 #00B1EB | 2.5:1 | 8.5:1 |
SAP fonts
Observed on sap.com: Yu Gothic Medium (body).
About SAP
SAP SE, is a German multinational software company based in Walldorf, Baden-Württemberg, that is the world's largest vendor of enterprise software. In June 2025, it was the largest European company by market capitalization, as well as one of the 30 most valuable publicly traded companies in the world.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | Technology |
|---|---|
| Company kind | Societas Europaea |
| Founded | April 1, 1972 |
| Employees | 106,043 (2023) |
| Headquarters | Walldorf, Germany |
| Ticker | SAP (New York Stock Exchange) |
| Website | sap.com |
Tags: Technology, software industry, software development, software company, public company
FAQ
What is the SAP brand color hex code?
The primary SAP color is Cyan #0FAAFF (rgb(15, 170, 255); hsl(201, 100%, 53%); cmyk(94%, 33%, 0%, 0%)). The closest Pantone TCX match is PANTONE 17-4041 TCX Marina (ΔE 19.7).
What are all the SAP brand colors?
The SAP brand colors are Cyan #0FAAFF, Blue #0069B4, Cyan 2 #007FC4, Cyan 3 #009AD9 and Cyan 4 #00B1EB. Colors observed on sap.com but not confirmed as official are listed separately.
How do I download the SAP logo?
Choose a tile in the Logos section (logo, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the SAP logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The SAP name and logo remain trademarks of their owner. You may use them to refer to SAP (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
What font does SAP use?
On sap.com we observed Yu Gothic Medium (body). Fonts are detected from the live website, not from brand guidelines.
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