Rakuten Logo & Brand Colors
The Rakuten brand colors are Red #BF0000.
Japanese e-commerce company · rakuten.co.jp
Verified sources · Updated 2026-10-02 · Checked against official guidelines 2026-10-02
Rakuten logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Logo · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Logo · dark background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
Rakuten brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Red | #BF0000 | rgb(191, 0, 0) | hsl(0, 100%, 37%) | cmyk(0%, 100%, 100%, 25%) | PANTONE 18-1664 TCX Fiery Red (ΔE 9) | brand | Brand guidelines |
Colors observed on rakuten.co.jp
Seen in the website's CSS — informative, not official: #1D54A7 #333333 #666666 #C8C8C8 #700F21 #A6993F #999999
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Red #BF0000 | 6.5:1 | 3.2:1 |
Rakuten fonts
Observed on rakuten.co.jp: RakutenSansJP2_W (body), RakutenSansUI_bold (heading).
About Rakuten
Rakuten Group, Inc. is a Japanese technology conglomerate headquartered in Tokyo. Founded in 1997 by Hiroshi Mikitani, the company operates a global system of internet services centered around its online retail marketplace Rakuten Ichiba.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | Technology |
|---|---|
| Company kind | Kabushiki gaisha |
| Founded | February 7, 1997 |
| Employees | 9,885 (2024) |
| Headquarters | Tamagawa, Japan |
| Ticker | 4755 (Tokyo Stock Exchange) |
| Website | rakuten.co.jp |
| Brand guidelines | Official guidelines |
Tags: Technology, internet industry, public company, holding company, online community
FAQ
What is the Rakuten brand color hex code?
The primary Rakuten color is Red #BF0000 (rgb(191, 0, 0); hsl(0, 100%, 37%); cmyk(0%, 100%, 100%, 25%)). The closest Pantone TCX match is PANTONE 18-1664 TCX Fiery Red (ΔE 9).
What are all the Rakuten brand colors?
The Rakuten brand colors are Red #BF0000. Colors observed on rakuten.co.jp but not confirmed as official are listed separately.
How do I download the Rakuten logo?
Choose a tile in the Logos section (logo, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the Rakuten logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The Rakuten name and logo remain trademarks of their owner. You may use them to refer to Rakuten (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
What font does Rakuten use?
On rakuten.co.jp we observed RakutenSansJP2_W (body) and RakutenSansUI_bold (heading). Fonts are detected from the live website, not from brand guidelines.
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