Puma Logo & Brand Colors
The Puma brand colors are Dark Gray #242B2F and Black #000000.
German multinational corporation · puma.com
Verified sources · Updated 2026-10-02
Puma logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Logo · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Logo · dark background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
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Puma brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Dark Gray | #242B2F | rgb(36, 43, 47) | hsl(202, 13%, 16%) | cmyk(23%, 9%, 0%, 82%) | PANTONE 19-4006 TCX Caviar (ΔE 2.7) | brand | simple-icons (CC0) | |
| Black | #000000 | rgb(0, 0, 0) | hsl(0, 0%, 0%) | cmyk(0%, 0%, 0%, 100%) | PANTONE 19-3911 TCX Black Beauty (ΔE 15.6) | dark | Wikidata / Wikimedia Commons |
Colors observed on puma.com
Seen in the website's CSS — informative, not official: #191919 #DFE0E1 #3B4047 #A78B55 #676D75 #A1A8AF #50565E #8C9198
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Dark Gray #242B2F | 14.4:1 | 1.5:1 |
| Black #000000 | 21:1 | 1:1 |
Puma fonts
Observed on puma.com: FFDINforPuma (body), Noto Sans JP (heading).
About Puma
Puma SE is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | Lifestyle |
|---|---|
| Company kind | Societas Europaea |
| Founded | October 1, 1948 |
| Employees | 18,668 (2024) |
| Headquarters | Herzogenaurach, Germany |
| Website | puma.com |
Tags: Lifestyle, textile industry, sports industry, multinational corporation, brick and mortar, public company
FAQ
What is the Puma brand color hex code?
The primary Puma color is Dark Gray #242B2F (rgb(36, 43, 47); hsl(202, 13%, 16%); cmyk(23%, 9%, 0%, 82%)). The closest Pantone TCX match is PANTONE 19-4006 TCX Caviar (ΔE 2.7).
What are all the Puma brand colors?
The Puma brand colors are Dark Gray #242B2F and Black #000000. Colors observed on puma.com but not confirmed as official are listed separately.
How do I download the Puma logo?
Choose a tile in the Logos section (logo, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the Puma logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The Puma name and logo remain trademarks of their owner. You may use them to refer to Puma (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
What font does Puma use?
On puma.com we observed FFDINforPuma (body) and Noto Sans JP (heading). Fonts are detected from the live website, not from brand guidelines.
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All Lifestyle brands · Brands hub · Logo fair use guide · Trademark policy
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