Pinterest Logo & Brand Colors
The Pinterest brand colors are Red #E60023, Red 2 #AD081B, Black #111111, Dark Gray #333333, Gray #767676 and Red 3 #BD081C.
American photo sharing and publishing website · pinterest.com
Verified sources · Updated 2026-10-02 · Checked against official guidelines 2026-10-02
Pinterest logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Logo · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
Pinterest brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Red | #E60023 | rgb(230, 0, 35) | hsl(351, 100%, 45%) | cmyk(0%, 100%, 85%, 10%) | PANTONE 18-1664 TCX Fiery Red (ΔE 9.9) | brand | Coloracci brand analysis | |
| Red 2 | #AD081B | rgb(173, 8, 27) | hsl(353, 91%, 35%) | cmyk(0%, 95%, 84%, 32%) | PANTONE 18-1659 TCX Goji Berry (ΔE 5.2) | accent | Coloracci brand analysis | |
| Black | #111111 | rgb(17, 17, 17) | hsl(0, 0%, 7%) | cmyk(0%, 0%, 0%, 93%) | PANTONE 19-3911 TCX Black Beauty (ΔE 10.6) | dark | Coloracci brand analysis | |
| Dark Gray | #333333 | rgb(51, 51, 51) | hsl(0, 0%, 20%) | cmyk(0%, 0%, 0%, 80%) | PANTONE 19-4305 TCX Pirate Black (ΔE 2.3) | accent | Coloracci brand analysis | |
| Gray | #767676 | rgb(118, 118, 118) | hsl(0, 0%, 46%) | cmyk(0%, 0%, 0%, 54%) | PANTONE 18-5102 TCX Brushed Nickel (ΔE 2.6) | accent | Coloracci brand analysis | |
| Red 3 | #BD081C | rgb(189, 8, 28) | hsl(353, 92%, 39%) | cmyk(0%, 96%, 85%, 26%) | PANTONE 18-1662 TCX Flame Scarlet (ΔE 5.2) | accent | simple-icons (CC0) |
Colors observed on pinterest.com
Seen in the website's CSS — informative, not official: #0866FF #181816 #774FC4 #6845AB #583B91 #FF0076 #DD0E0E #DB5B06
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Red #E60023 | 4.8:1 | 4.4:1 |
| Red 2 #AD081B | 7.4:1 | 2.8:1 |
| Black #111111 | 18.9:1 | 1.1:1 |
| Dark Gray #333333 | 12.6:1 | 1.7:1 |
| Gray #767676 | 4.5:1 | 4.6:1 |
| Red 3 #BD081C | 6.5:1 | 3.2:1 |
Pinterest fonts
Observed on pinterest.com: Pin Sans (body).
About Pinterest
Pinterest is an American social media service for publishing and discovery of information in the form of digital pinboards. This includes recipes, home, style, motivation, and inspiration on the Internet using image sharing. Pinterest, Inc. was founded by Ben Silbermann, Paul Sciarra, and Evan Sharp, and is headquartered in San Francisco.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | Technology |
|---|---|
| Founded | January 16, 2010 |
| Headquarters | Palo Alto, United States |
| Website | pinterest.com |
| Brand guidelines | Official guidelines |
Tags: Technology, website, social networking service, wiki, portmanteau, online community, very large online platform
FAQ
What is the Pinterest brand color hex code?
The primary Pinterest color is Red #E60023 (rgb(230, 0, 35); hsl(351, 100%, 45%); cmyk(0%, 100%, 85%, 10%)). The closest Pantone TCX match is PANTONE 18-1664 TCX Fiery Red (ΔE 9.9).
What are all the Pinterest brand colors?
The Pinterest brand colors are Red #E60023, Red 2 #AD081B, Black #111111, Dark Gray #333333, Gray #767676 and Red 3 #BD081C. Colors observed on pinterest.com but not confirmed as official are listed separately.
How do I download the Pinterest logo?
Choose a tile in the Logos section (logo, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the Pinterest logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The Pinterest name and logo remain trademarks of their owner. You may use them to refer to Pinterest (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
What font does Pinterest use?
On pinterest.com we observed Pin Sans (body). Fonts are detected from the live website, not from brand guidelines.
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All Technology brands · Brands hub · Pinterest brand colors analysis · Logo fair use guide · Trademark policy
Logos are the property of their respective trademark owners. Usage must comply with fair-use principles: no endorsement, misrepresentation, or alteration.