Pepsi Logo & Brand Colors
The Pepsi brand colors are Blue #004B93, Red #E32934, White #FFFFFF, Blue 2 #005CB4, Navy #00234B and Navy 2 #03345A.
American soft drink company · pepsi.com
Verified sources · Updated 2026-10-02
Pepsi logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Logo · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Logo · dark background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source
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Pepsi brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Blue | #004B93 | rgb(0, 75, 147) | hsl(209, 100%, 29%) | cmyk(100%, 49%, 0%, 42%) | PANTONE 19-4150 TCX Princess Blue (ΔE 3.5) | brand | Coloracci brand analysis | |
| Red | #E32934 | rgb(227, 41, 52) | hsl(356, 77%, 53%) | cmyk(0%, 82%, 77%, 11%) | PANTONE 17-1664 TCX Poppy Red (ΔE 6.6) | accent | Coloracci brand analysis | |
| White | #FFFFFF | rgb(255, 255, 255) | hsl(0, 0%, 100%) | cmyk(0%, 0%, 0%, 0%) | PANTONE 11-0601 TCX Bright White (ΔE 4.5) | light | Coloracci brand analysis | |
| Blue 2 | #005CB4 | rgb(0, 92, 180) | hsl(209, 100%, 35%) | cmyk(100%, 49%, 0%, 29%) | PANTONE 18-3949 TCX Dazzling Blue (ΔE 9.2) | accent | Coloracci brand analysis | |
| Navy | #00234B | rgb(0, 35, 75) | hsl(212, 100%, 15%) | cmyk(100%, 53%, 0%, 71%) | PANTONE 19-3940 TCX Blue Depths (ΔE 8.1) | dark | Coloracci brand analysis | |
| Navy 2 | #03345A | rgb(3, 52, 90) | hsl(206, 94%, 18%) | cmyk(97%, 42%, 0%, 65%) | PANTONE 19-4029 TCX Navy Peony (ΔE 4.9) | dark | Wikidata / Wikimedia Commons |
Colors observed on pepsi.com
Seen in the website's CSS — informative, not official: #FFE8AD #FACB5B #F7B6BE #EC8996 #EB9F0A #E0BDEF #DF6273 #D5E6F6
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Blue #004B93 | 8.6:1 | 2.4:1 |
| Red #E32934 | 4.5:1 | 4.6:1 |
| White #FFFFFF | 1:1 | 21:1 |
| Blue 2 #005CB4 | 6.6:1 | 3.2:1 |
| Navy #00234B | 15.6:1 | 1.3:1 |
| Navy 2 #03345A | 12.8:1 | 1.6:1 |
Pepsi fonts
Observed on pepsi.com: __gilroy_947ebf (body).
About Pepsi
PepsiCo, Inc. is an American multinational food and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc., PepsiCo has since expanded from its namesake product Pepsi to a diversified range of food and beverage brands. Significant acquisitions include Tropicana Products in 1998, the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio, and Pioneer Foods in 2020 for US$1.7 billion.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | Food & Drink |
|---|---|
| Company kind | Business Corporation |
| Founded | 1961 |
| Employees | 309,000 (2021) |
| Headquarters | Purchase, United States |
| Ticker | PEP (New York Stock Exchange) |
| Website | pepsi.com |
Tags: Food & Drink, beverage industry, fast-moving consumer goods, food industry, conglomerate, public company
FAQ
What is the Pepsi brand color hex code?
The primary Pepsi color is Blue #004B93 (rgb(0, 75, 147); hsl(209, 100%, 29%); cmyk(100%, 49%, 0%, 42%)). The closest Pantone TCX match is PANTONE 19-4150 TCX Princess Blue (ΔE 3.5).
What are all the Pepsi brand colors?
The Pepsi brand colors are Blue #004B93, Red #E32934, White #FFFFFF, Blue 2 #005CB4, Navy #00234B and Navy 2 #03345A. Colors observed on pepsi.com but not confirmed as official are listed separately.
How do I download the Pepsi logo?
Choose a tile in the Logos section (logo) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the Pepsi logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable). The Pepsi name and logo remain trademarks of their owner. You may use them to refer to Pepsi (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
What font does Pepsi use?
On pepsi.com we observed __gilroy_947ebf (body). Fonts are detected from the live website, not from brand guidelines.
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