New Balance Logo & Brand Colors
The New Balance brand colors are Red #CF0A2C, Red 2 #E21836 and Black #000000.
American footwear manufacturer · newbalance.com
Verified sources · Updated 2026-10-02
New Balance logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Logo · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
New Balance brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Red | #CF0A2C | rgb(207, 10, 44) | hsl(350, 91%, 43%) | cmyk(0%, 95%, 79%, 19%) | PANTONE 18-1662 TCX Flame Scarlet (ΔE 4.6) | brand | simple-icons (CC0) | |
| Red 2 | #E21836 | rgb(226, 24, 54) | hsl(351, 81%, 49%) | cmyk(0%, 89%, 76%, 11%) | PANTONE 17-1664 TCX Poppy Red (ΔE 8.1) | accent | Wikidata / Wikimedia Commons | |
| Black | #000000 | rgb(0, 0, 0) | hsl(0, 0%, 0%) | cmyk(0%, 0%, 0%, 100%) | PANTONE 19-3911 TCX Black Beauty (ΔE 15.6) | dark | Wikidata / Wikimedia Commons |
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Red #CF0A2C | 5.6:1 | 3.7:1 |
| Red 2 #E21836 | 4.8:1 | 4.4:1 |
| Black #000000 | 21:1 | 1:1 |
About New Balance
New Balance Athletics, Inc. (NB), doing business as New Balance, is an American multinational footwear and apparel corporation. Based in Boston, Massachusetts, New Balance was founded in 1906 as the New Balance Arch Support Company.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | Lifestyle |
|---|---|
| Company kind | Privately held company |
| Founded | 1906 |
| Headquarters | Boston, United States |
| Website | newbalance.com |
Tags: Lifestyle, footwear industry, subsidiary company
FAQ
What is the New Balance brand color hex code?
The primary New Balance color is Red #CF0A2C (rgb(207, 10, 44); hsl(350, 91%, 43%); cmyk(0%, 95%, 79%, 19%)). The closest Pantone TCX match is PANTONE 18-1662 TCX Flame Scarlet (ΔE 4.6).
What are all the New Balance brand colors?
The New Balance brand colors are Red #CF0A2C, Red 2 #E21836 and Black #000000.
How do I download the New Balance logo?
Choose a tile in the Logos section (logo, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the New Balance logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The New Balance name and logo remain trademarks of their owner. You may use them to refer to New Balance (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
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All Lifestyle brands · Brands hub · Logo fair use guide · Trademark policy
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