Lidl Logo & Brand Colors
The Lidl brand colors are Blue #0050AA, Yellow #FFF000 and Red #E60A14.
German global discount supermarket chain · lidl.de
Verified sources · Updated 2026-10-02
Lidl logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Symbol · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
Lidl brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Blue | #0050AA | rgb(0, 80, 170) | hsl(212, 100%, 33%) | cmyk(100%, 53%, 0%, 33%) | PANTONE 18-3949 TCX Dazzling Blue (ΔE 7.8) | brand | simple-icons (CC0) | |
| Yellow | #FFF000 | rgb(255, 240, 0) | hsl(56, 100%, 50%) | cmyk(0%, 6%, 100%, 0%) | PANTONE 12-0643 TCX Blazing Yellow (ΔE 6) | accent | Wikidata / Wikimedia Commons | |
| Red | #E60A14 | rgb(230, 10, 20) | hsl(357, 92%, 47%) | cmyk(0%, 96%, 91%, 10%) | PANTONE 17-1563 TCX Cherry Tomato (ΔE 10.4) | accent | Wikidata / Wikimedia Commons |
Colors observed on lidl.de
Seen in the website's CSS — informative, not official: #002466 #FFC400 #1E2124 #AD080F #C2DFFF
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Blue #0050AA | 7.7:1 | 2.7:1 |
| Yellow #FFF000 | 1.2:1 | 17.7:1 |
| Red #E60A14 | 4.8:1 | 4.4:1 |
Lidl fonts
Observed on lidl.de: LidlFontPro (body), LidlFontPro") (heading).
About Lidl
Lidl is a trademark used by two international discount supermarket chains from Germany.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | Food & Drink |
|---|---|
| Company kind | Stiftung & Co. KG |
| Founded | 1973 |
| Employees | 178,741 (2019) |
| Headquarters | Neckarsulm, Germany |
| Website | lidl.de |
Tags: Food & Drink, food retail sector, retail, supermarket chain, discount store
FAQ
What is the Lidl brand color hex code?
The primary Lidl color is Blue #0050AA (rgb(0, 80, 170); hsl(212, 100%, 33%); cmyk(100%, 53%, 0%, 33%)). The closest Pantone TCX match is PANTONE 18-3949 TCX Dazzling Blue (ΔE 7.8).
What are all the Lidl brand colors?
The Lidl brand colors are Blue #0050AA, Yellow #FFF000 and Red #E60A14. Colors observed on lidl.de but not confirmed as official are listed separately.
How do I download the Lidl logo?
Choose a tile in the Logos section (symbol, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the Lidl logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The Lidl name and logo remain trademarks of their owner. You may use them to refer to Lidl (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
What font does Lidl use?
On lidl.de we observed LidlFontPro (body) and LidlFontPro") (heading). Fonts are detected from the live website, not from brand guidelines.
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All Food & Drink brands · Brands hub · Logo fair use guide · Trademark policy
Logos are the property of their respective trademark owners. Usage must comply with fair-use principles: no endorsement, misrepresentation, or alteration.