Kaufland Logo & Brand Colors
The Kaufland brand colors are Red #E10915.
Supermarket chain and online marketplace · kaufland.de
Community data · Updated 2026-10-02
Kaufland logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Symbol · dark background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
Kaufland brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Red | #E10915 | rgb(225, 9, 21) | hsl(357, 92%, 46%) | cmyk(0%, 96%, 91%, 12%) | PANTONE 17-1563 TCX Cherry Tomato (ΔE 9.5) | brand | simple-icons (CC0) |
Colors observed on kaufland.de
Seen in the website's CSS — informative, not official: #424242 #70D159 #F0F0F0 #31AB1F #5D9AD3 #FF8B94 #F4CD48
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Red #E10915 | 4.9:1 | 4.3:1 |
Kaufland fonts
Observed on kaufland.de: Kaufland (body), Kaufland Script (heading).
About Kaufland
Kaufland is a German hypermarket chain, part of the Schwarz Gruppe which also owns Lidl. The hypermarket directly translates to English as "buy-land." It opened its first store in 1984 in Neckarsulm and quickly expanded to become a major chain in what was formerly West Germany. It operates over 1,650 stores in Germany, Croatia, the Czech Republic, Slovakia, Poland, Romania, Bulgaria and Moldova.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | E-Commerce & Shopping |
|---|---|
| Company kind | GmbH & Co. KG |
| Founded | 1968 |
| Headquarters | Neckarsulm, Germany |
| Website | kaufland.de |
Tags: E-Commerce & Shopping, retail, e-commerce, grocery store, hypermarket, website, online marketplace
FAQ
What is the Kaufland brand color hex code?
The primary Kaufland color is Red #E10915 (rgb(225, 9, 21); hsl(357, 92%, 46%); cmyk(0%, 96%, 91%, 12%)). The closest Pantone TCX match is PANTONE 17-1563 TCX Cherry Tomato (ΔE 9.5).
What are all the Kaufland brand colors?
The Kaufland brand colors are Red #E10915. Colors observed on kaufland.de but not confirmed as official are listed separately.
How do I download the Kaufland logo?
Choose a tile in the Logos section (symbol, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the Kaufland logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The Kaufland name and logo remain trademarks of their owner. You may use them to refer to Kaufland (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
What font does Kaufland use?
On kaufland.de we observed Kaufland (body) and Kaufland Script (heading). Fonts are detected from the live website, not from brand guidelines.
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All E-Commerce & Shopping brands · Brands hub · Logo fair use guide · Trademark policy
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