Instagram Logo & Brand Colors
The Instagram brand colors are Orange #F58529, Pink #DD2A7B, Purple #8134AF, Blue #515BD4, Dark Gray #262626, Pink 2 #FF0069, Pink 3 #FF005F and Yellow #FFCC00.
Photo and video sharing social network owned by Meta Platforms · instagram.com
Verified sources · Updated 2026-10-02
Instagram logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Logo · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Logo · dark background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Symbol · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
.svg){kind=link}
Instagram brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Orange | #F58529 | rgb(245, 133, 41) | hsl(27, 91%, 56%) | cmyk(0%, 46%, 83%, 4%) | PANTONE 15-1157 TCX Flame Orange (ΔE 4.6) | brand | Coloracci brand analysis | |
| Pink | #DD2A7B | rgb(221, 42, 123) | hsl(333, 72%, 52%) | cmyk(0%, 81%, 44%, 13%) | PANTONE 18-2436 TCX Fuchsia Purple (ΔE 5.6) | accent | Coloracci brand analysis | |
| Purple | #8134AF | rgb(129, 52, 175) | hsl(278, 54%, 45%) | cmyk(26%, 70%, 0%, 31%) | PANTONE 18-3324 TCX Dahlia (ΔE 29.2) | accent | Coloracci brand analysis | |
| Blue | #515BD4 | rgb(81, 91, 212) | hsl(235, 60%, 57%) | cmyk(62%, 57%, 0%, 17%) | PANTONE 18-3949 TCX Dazzling Blue (ΔE 24.6) | accent | Coloracci brand analysis | |
| Dark Gray | #262626 | rgb(38, 38, 38) | hsl(0, 0%, 15%) | cmyk(0%, 0%, 0%, 85%) | PANTONE 19-4008 TCX Meteorite (ΔE 1.9) | dark | Coloracci brand analysis | |
| Pink 2 | #FF0069 | rgb(255, 0, 105) | hsl(335, 100%, 50%) | cmyk(0%, 100%, 59%, 0%) | PANTONE 17-1842 TCX Azalea (ΔE 19.1) | accent | simple-icons (CC0) | |
| Pink 3 | #FF005F | rgb(255, 0, 95) | hsl(338, 100%, 50%) | cmyk(0%, 100%, 63%, 0%) | PANTONE 18-1756 TCX Teaberry (ΔE 18.9) | accent | Wikidata / Wikimedia Commons | |
| Yellow | #FFCC00 | rgb(255, 204, 0) | hsl(48, 100%, 50%) | cmyk(0%, 20%, 100%, 0%) | PANTONE 14-0760 TCX Cyber Yellow (ΔE 4.7) | accent | Wikidata / Wikimedia Commons |
Colors observed on instagram.com
Seen in the website's CSS — informative, not official: #1877F2 #0A78BE #CBD2D9 #283943 #F0F2F5 #4DBBA6 #0095F6 #D27805
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Orange #F58529 | 2.5:1 | 8.3:1 |
| Pink #DD2A7B | 4.5:1 | 4.7:1 |
| Purple #8134AF | 6.9:1 | 3:1 |
| Blue #515BD4 | 5.5:1 | 3.8:1 |
| Dark Gray #262626 | 15.1:1 | 1.4:1 |
| Pink 2 #FF0069 | 3.8:1 | 5.5:1 |
Instagram fonts
Observed on instagram.com: Placeholder Font (body).
About Instagram
Instagram is an American photo and short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with filters, be organized by hashtags, and be associated with a location via geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tags and locations, view trending content, like photos, and follow other users to add their content to a personal feed. A Meta-operated image-centric social media platform, it is available on iOS, Android, Windows, and the Web. Users can take photos and edit them using built-in filters and other tools, then share them on other social media platforms like Facebook. It supports 33 languages including English, Hindi, Spanish, French, Japanese, and Korean.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | Technology |
|---|---|
| Founded | October 6, 2010 |
| Headquarters | San Francisco, United States |
| Website | instagram.com |
| Brand guidelines | Official guidelines |
Tags: Technology, social networking service
FAQ
What is the Instagram brand color hex code?
The primary Instagram color is Orange #F58529 (rgb(245, 133, 41); hsl(27, 91%, 56%); cmyk(0%, 46%, 83%, 4%)). The closest Pantone TCX match is PANTONE 15-1157 TCX Flame Orange (ΔE 4.6).
What are all the Instagram brand colors?
The Instagram brand colors are Orange #F58529, Pink #DD2A7B, Purple #8134AF, Blue #515BD4, Dark Gray #262626, Pink 2 #FF0069, Pink 3 #FF005F and Yellow #FFCC00. Colors observed on instagram.com but not confirmed as official are listed separately.
How do I download the Instagram logo?
Choose a tile in the Logos section (logo, symbol, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the Instagram logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The Instagram name and logo remain trademarks of their owner. You may use them to refer to Instagram (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
What font does Instagram use?
On instagram.com we observed Placeholder Font (body). Fonts are detected from the live website, not from brand guidelines.
Related brands
- Cloudflare logo & colors
- OpenVPN logo & colors
- Odnoklassniki logo & colors
- Google Analytics logo & colors
- MediaTek logo & colors
- Orange logo & colors
- SourceForge logo & colors
- Canonical logo & colors
All Technology brands · Brands hub · Instagram brand colors analysis · Logo fair use guide · Trademark policy
Logos are the property of their respective trademark owners. Usage must comply with fair-use principles: no endorsement, misrepresentation, or alteration.