HP Logo & Brand Colors
The HP brand colors are Cyan #0096D6 and Blue #024AD8.
American information technology company · hp.com
Verified sources · Updated 2026-10-02 · Checked against official guidelines 2026-10-02
HP logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Symbol · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Symbol · dark background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
HP brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Cyan | #0096D6 | rgb(0, 150, 214) | hsl(198, 100%, 42%) | cmyk(100%, 30%, 0%, 16%) | PANTONE 17-4435 TCX Malibu Blue (ΔE 7.2) | brand | Brand guidelines | |
| Blue | #024AD8 | rgb(2, 74, 216) | hsl(220, 98%, 43%) | cmyk(99%, 66%, 0%, 15%) | PANTONE 18-3949 TCX Dazzling Blue (ΔE 37.1) | accent | Wikidata / Wikimedia Commons |
Colors observed on hp.com
Seen in the website's CSS — informative, not official: #165DBA #C7C7C7 #114A94 #7D3894 #2C3038 #0171AD #013BAC
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Cyan #0096D6 | 3.3:1 | 6.3:1 |
| Blue #024AD8 | 7.1:1 | 3:1 |
HP fonts
Observed on hp.com: forma-djr-micro (body).
About HP
HP Inc. is an American multinational information technology company with its headquarters in Palo Alto, California, that develops personal computers (PCs), printers and other related supplies, as well as 3D printing services. It is the world's second-largest personal computer vendor by unit sales after Lenovo and ahead of Dell as of 2024.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | Technology |
|---|---|
| Company kind | Public company |
| Founded | November 1, 2015 |
| Employees | 48,000 (2016) |
| Headquarters | Palo Alto, United States |
| Ticker | HPQ (New York Stock Exchange) |
| Website | hp.com |
| Brand guidelines | Official guidelines |
Tags: Technology, computer hardware industry, software industry, information technology industry, computer manufacturer, camera manufacturer, software company
FAQ
What is the HP brand color hex code?
The primary HP color is Cyan #0096D6 (rgb(0, 150, 214); hsl(198, 100%, 42%); cmyk(100%, 30%, 0%, 16%)). The closest Pantone TCX match is PANTONE 17-4435 TCX Malibu Blue (ΔE 7.2).
What are all the HP brand colors?
The HP brand colors are Cyan #0096D6 and Blue #024AD8. Colors observed on hp.com but not confirmed as official are listed separately.
How do I download the HP logo?
Choose a tile in the Logos section (symbol, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the HP logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The HP name and logo remain trademarks of their owner. You may use them to refer to HP (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
What font does HP use?
On hp.com we observed forma-djr-micro (body). Fonts are detected from the live website, not from brand guidelines.
Related brands
- Akamai logo & colors
- AT&T logo & colors
- Cisco logo & colors
- Dell logo & colors
- X logo & colors
- LiveJournal logo & colors
- Arm logo & colors
- SAP logo & colors
All Technology brands · Brands hub · Logo fair use guide · Trademark policy
Logos are the property of their respective trademark owners. Usage must comply with fair-use principles: no endorsement, misrepresentation, or alteration.