H&M Logo & Brand Colors
The H&M brand colors are Red #E50010 and Red 2 #CC071E.
Swedish multinational clothing-retail company · hm.com
Verified sources · Updated 2026-10-02
H&M logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Logo · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Logo · dark background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
H&M brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Red | #E50010 | rgb(229, 0, 16) | hsl(356, 100%, 45%) | cmyk(0%, 100%, 93%, 10%) | PANTONE 17-1563 TCX Cherry Tomato (ΔE 11.4) | brand | simple-icons (CC0) | |
| Red 2 | #CC071E | rgb(204, 7, 30) | hsl(353, 93%, 41%) | cmyk(0%, 97%, 85%, 20%) | PANTONE 18-1664 TCX Fiery Red (ΔE 2.9) | accent | Wikidata / Wikimedia Commons |
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Red #E50010 | 4.8:1 | 4.3:1 |
| Red 2 #CC071E | 5.8:1 | 3.6:1 |
About H&M
H & M Hennes & Mauritz AB, commonly known by its brand name H&M, is a Swedish multinational clothing company headquartered in Stockholm. Built on a fast fashion business model, the retailer sells apparel, accessories, and homeware. The company operates thousands of stores across 75 geographical markets and employs over 171,000 people worldwide.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | E-Commerce & Shopping |
|---|---|
| Company kind | Aktiebolag |
| Founded | October 4, 1947 |
| Employees | 177,000 (2019) |
| Headquarters | Stockholm, Sweden |
| Website | hm.com |
Tags: E-Commerce & Shopping, retail, fast fashion, clothing store chain, brick and mortar, fashion label, public company
FAQ
What is the H&M brand color hex code?
The primary H&M color is Red #E50010 (rgb(229, 0, 16); hsl(356, 100%, 45%); cmyk(0%, 100%, 93%, 10%)). The closest Pantone TCX match is PANTONE 17-1563 TCX Cherry Tomato (ΔE 11.4).
What are all the H&M brand colors?
The H&M brand colors are Red #E50010 and Red 2 #CC071E.
How do I download the H&M logo?
Choose a tile in the Logos section (logo, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the H&M logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The H&M name and logo remain trademarks of their owner. You may use them to refer to H&M (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
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All E-Commerce & Shopping brands · Brands hub · Logo fair use guide · Trademark policy
Logos are the property of their respective trademark owners. Usage must comply with fair-use principles: no endorsement, misrepresentation, or alteration.