Google Analytics Logo & Brand Colors
The Google Analytics brand colors are Brown #E37400, Yellow #F8AB00, Yellow 2 #FBBC05, Blue #4285F4, Red #EA4335 and Green #34A853.
Web analytics service offered by Google · google.com
Community data · Updated 2026-10-02
Google Analytics logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Logo · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
Google Analytics brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Brown | #E37400 | rgb(227, 116, 0) | hsl(31, 100%, 45%) | cmyk(0%, 49%, 100%, 11%) | PANTONE 16-1164 TCX Orange Pepper (ΔE 2.2) | brand | simple-icons (CC0) | |
| Yellow | #F8AB00 | rgb(248, 171, 0) | hsl(41, 100%, 49%) | cmyk(0%, 31%, 100%, 3%) | PANTONE 15-1062 TCX Gold Fusion (ΔE 2.6) | accent | Wikidata / Wikimedia Commons | |
| Yellow 2 | #FBBC05 | rgb(251, 188, 5) | hsl(45, 97%, 50%) | cmyk(0%, 25%, 98%, 2%) | PANTONE 13-0859 TCX Lemon Chrome (ΔE 3.6) | accent | Wikidata / Wikimedia Commons | |
| Blue | #4285F4 | rgb(66, 133, 244) | hsl(217, 89%, 61%) | cmyk(73%, 45%, 0%, 4%) | PANTONE 18-3945 TCX Amparo Blue (ΔE 25.1) | accent | Wikidata / Wikimedia Commons | |
| Red | #EA4335 | rgb(234, 67, 53) | hsl(5, 81%, 56%) | cmyk(0%, 71%, 77%, 8%) | PANTONE 17-1558 TCX Grenadine (ΔE 3.7) | accent | Wikidata / Wikimedia Commons | |
| Green | #34A853 | rgb(52, 168, 83) | hsl(136, 53%, 43%) | cmyk(69%, 0%, 51%, 34%) | PANTONE 16-6444 TCX Poison Green (ΔE 5.5) | accent | Wikidata / Wikimedia Commons |
Colors observed on google.com
Seen in the website's CSS — informative, not official: #1A73E8 #185ABC #3C4043 #D1D1D1 #681DA8 #BABABA #737373
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Brown #E37400 | 3.1:1 | 6.8:1 |
| Yellow #F8AB00 | 1.9:1 | 10.8:1 |
| Yellow 2 #FBBC05 | 1.7:1 | 12.3:1 |
| Blue #4285F4 | 3.6:1 | 5.9:1 |
| Red #EA4335 | 3.9:1 | 5.4:1 |
| Green #34A853 | 3.1:1 | 6.9:1 |
Google Analytics fonts
Observed on google.com: Google Sans Text (body).
About Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | Technology |
|---|---|
| Country | United States |
| Website | google.com |
Tags: Technology, website, service on internet, web analytics software
FAQ
What is the Google Analytics brand color hex code?
The primary Google Analytics color is Brown #E37400 (rgb(227, 116, 0); hsl(31, 100%, 45%); cmyk(0%, 49%, 100%, 11%)). The closest Pantone TCX match is PANTONE 16-1164 TCX Orange Pepper (ΔE 2.2).
What are all the Google Analytics brand colors?
The Google Analytics brand colors are Brown #E37400, Yellow #F8AB00, Yellow 2 #FBBC05, Blue #4285F4, Red #EA4335 and Green #34A853. Colors observed on google.com but not confirmed as official are listed separately.
How do I download the Google Analytics logo?
Choose a tile in the Logos section (logo, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the Google Analytics logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The Google Analytics name and logo remain trademarks of their owner. You may use them to refer to Google Analytics (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
What font does Google Analytics use?
On google.com we observed Google Sans Text (body). Fonts are detected from the live website, not from brand guidelines.
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All Technology brands · Brands hub · Logo fair use guide · Trademark policy
Logos are the property of their respective trademark owners. Usage must comply with fair-use principles: no endorsement, misrepresentation, or alteration.