DJI Logo & Brand Colors
The DJI brand colors are Black #000000 and Blue #0971CE.
Chinese technology company · dji.com
Verified sources · Updated 2026-10-02
DJI logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Logo · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Logo · dark background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
DJI brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Black | #000000 | rgb(0, 0, 0) | hsl(0, 0%, 0%) | cmyk(0%, 0%, 0%, 100%) | PANTONE 19-3911 TCX Black Beauty (ΔE 15.6) | brand | simple-icons (CC0) | |
| Blue | #0971CE | rgb(9, 113, 206) | hsl(208, 92%, 42%) | cmyk(96%, 45%, 0%, 19%) | PANTONE 18-4043 TCX Palace Blue (ΔE 14.6) | accent | Wikidata / Wikimedia Commons |
Colors observed on dji.com
Seen in the website's CSS — informative, not official: #1890FF #303233 #D32029 #3B63A9 #EBEFF2 #44A8F2 #1897F2 #0070D5
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Black #000000 | 21:1 | 1:1 |
| Blue #0971CE | 4.9:1 | 4.3:1 |
DJI fonts
Observed on dji.com: Open Sans (body).
About DJI
DJI is a Chinese technology company headquartered in Shenzhen, Guangdong. DJI manufactures commercial unmanned aerial vehicles (drones) for aerial photography and videography. It also designs and manufactures camera systems, gimbal stabilizers, propulsion systems, enterprise software, aerial agriculture equipment, and flight control systems.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | Technology |
|---|---|
| Founded | January 18, 2006 |
| Employees | 14,000 (2018) |
| Headquarters | Shenzhen, People's Republic of China |
| Website | dji.com |
Tags: Technology, electronics industry, electronics, information technology, unmanned aerial vehicle
FAQ
What is the DJI brand color hex code?
The primary DJI color is Black #000000 (rgb(0, 0, 0); hsl(0, 0%, 0%); cmyk(0%, 0%, 0%, 100%)). The closest Pantone TCX match is PANTONE 19-3911 TCX Black Beauty (ΔE 15.6).
What are all the DJI brand colors?
The DJI brand colors are Black #000000 and Blue #0971CE. Colors observed on dji.com but not confirmed as official are listed separately.
How do I download the DJI logo?
Choose a tile in the Logos section (logo, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the DJI logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The DJI name and logo remain trademarks of their owner. You may use them to refer to DJI (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
What font does DJI use?
On dji.com we observed Open Sans (body). Fonts are detected from the live website, not from brand guidelines.
Related brands
- Apple TV logo & colors
- ASUS logo & colors
- Autodesk logo & colors
- Blackberry logo & colors
- CorelDRAW logo & colors
- Digg logo & colors
- Dolby logo & colors
- Honor logo & colors
All Technology brands · Brands hub · Logo fair use guide · Trademark policy
Logos are the property of their respective trademark owners. Usage must comply with fair-use principles: no endorsement, misrepresentation, or alteration.