Booking.com Logo & Brand Colors
The Booking.com brand colors are Blue #003A9A, Blue 2 #499FDD, Blue 3 #273B7D and Black #000000.
Website and mobile apps for booking accommodation · booking.com
Verified sources · Updated 2026-10-02 · Checked against official guidelines 2026-10-02
Booking.com logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Logo · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
Booking.com brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Blue | #003A9A | rgb(0, 58, 154) | hsl(217, 100%, 30%) | cmyk(100%, 62%, 0%, 40%) | PANTONE 18-3949 TCX Dazzling Blue (ΔE 15) | brand | simple-icons (CC0) | |
| Blue 2 | #499FDD | rgb(73, 159, 221) | hsl(205, 69%, 58%) | cmyk(67%, 28%, 0%, 13%) | PANTONE 17-4139 TCX Azure Blue (ΔE 7.2) | accent | Wikidata / Wikimedia Commons | |
| Blue 3 | #273B7D | rgb(39, 59, 125) | hsl(226, 52%, 32%) | cmyk(69%, 53%, 0%, 51%) | PANTONE 19-3952 TCX Surf The Web (ΔE 1.5) | accent | Wikidata / Wikimedia Commons | |
| Black | #000000 | rgb(0, 0, 0) | hsl(0, 0%, 0%) | cmyk(0%, 0%, 0%, 100%) | PANTONE 19-3911 TCX Black Beauty (ΔE 15.6) | dark | Brand guidelines |
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Blue #003A9A | 10.1:1 | 2.1:1 |
| Blue 2 #499FDD | 2.9:1 | 7.3:1 |
| Blue 3 #273B7D | 10.5:1 | 2:1 |
| Black #000000 | 21:1 | 1:1 |
About Booking.com
Booking.com is a Dutch online travel agency headquartered in Amsterdam, Netherlands, a subsidiary of Booking Holdings. Booking.com is one of the largest online travel agencies, providing lodging reservation services for about 3.4 million properties, including 475,000 hotels, motels, and resorts, and 2.9 million apartments in over 220 countries, and in over 40 languages.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | Travel & Tourism |
|---|---|
| Company kind | Private company limited by shares |
| Founded | 1996 |
| Employees | 17,500 |
| Headquarters | Amsterdam, United Kingdom |
| Website | booking.com |
| Brand guidelines | Official guidelines |
Tags: Travel & Tourism, travel, hotel booking website, very large online platform
FAQ
What is the Booking.com brand color hex code?
The primary Booking.com color is Blue #003A9A (rgb(0, 58, 154); hsl(217, 100%, 30%); cmyk(100%, 62%, 0%, 40%)). The closest Pantone TCX match is PANTONE 18-3949 TCX Dazzling Blue (ΔE 15).
What are all the Booking.com brand colors?
The Booking.com brand colors are Blue #003A9A, Blue 2 #499FDD, Blue 3 #273B7D and Black #000000.
How do I download the Booking.com logo?
Choose a tile in the Logos section (logo, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the Booking.com logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The Booking.com name and logo remain trademarks of their owner. You may use them to refer to Booking.com (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
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All Travel & Tourism brands · Brands hub · Logo fair use guide · Trademark policy
Logos are the property of their respective trademark owners. Usage must comply with fair-use principles: no endorsement, misrepresentation, or alteration.