BMW Logo & Brand Colors
The BMW brand colors are Blue #0066B1 and Gray #6F6F6F.
German automobile manufacturer, and conglomerate · bmw.com
Verified sources · Updated 2026-10-02
BMW logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Logo · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Logo · dark background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
BMW brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Blue | #0066B1 | rgb(0, 102, 177) | hsl(205, 100%, 35%) | cmyk(100%, 42%, 0%, 31%) | PANTONE 18-4244 TCX Directoire Blue (ΔE 5.7) | brand | simple-icons (CC0) | |
| Gray | #6F6F6F | rgb(111, 111, 111) | hsl(0, 0%, 44%) | cmyk(0%, 0%, 0%, 56%) | PANTONE 18-4005 TCX Steel Gray (ΔE 1.4) | accent | Wikidata / Wikimedia Commons |
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Blue #0066B1 | 5.9:1 | 3.5:1 |
| Gray #6F6F6F | 5:1 | 4.2:1 |
About BMW
Bayerische Motoren Werke AG, trading as BMW Group, is a German multinational conglomerate manufacturer of luxury vehicles and motorcycles headquartered in Munich, Germany. The moniker "BMW" first came into use when the German firm Rapp Motorenwerke changed its name to Bayerische Motoren Werke GmbH in 1917. Thereafter, in 1922, the name and assets of BMW GmbH were transferred to the aircraft manufacturer Bayerische Flugzeugwerke AG, thereby giving rise to the company known today as BMW AG.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | Vehicles |
|---|---|
| Company kind | Aktiengesellschaft |
| Founded | March 7, 1916 |
| Employees | 149,475 (2022) |
| Headquarters | Munich, Germany |
| Ticker | BMW (Frankfurt Stock Exchange) |
| Website | bmw.com |
Tags: Vehicles, automotive industry, manufacture of motor vehicles, aeronautical engineering, activities of holding companies, automobile manufacturer, motorcycle manufacturer
FAQ
What is the BMW brand color hex code?
The primary BMW color is Blue #0066B1 (rgb(0, 102, 177); hsl(205, 100%, 35%); cmyk(100%, 42%, 0%, 31%)). The closest Pantone TCX match is PANTONE 18-4244 TCX Directoire Blue (ΔE 5.7).
What are all the BMW brand colors?
The BMW brand colors are Blue #0066B1 and Gray #6F6F6F.
How do I download the BMW logo?
Choose a tile in the Logos section (logo, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the BMW logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The BMW name and logo remain trademarks of their owner. You may use them to refer to BMW (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
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