Atari Logo & Brand Colors
The Atari brand colors are Red #E4202E and Red 2 #E41B23.
Brand name owned by Atari Interactive · atari.com
Verified sources · Updated 2026-10-02
Atari logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Symbol · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
Atari brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Red | #E4202E | rgb(228, 32, 46) | hsl(356, 78%, 51%) | cmyk(0%, 86%, 80%, 11%) | PANTONE 18-1664 TCX Fiery Red (ΔE 7) | brand | simple-icons (CC0) | |
| Red 2 | #E41B23 | rgb(228, 27, 35) | hsl(358, 79%, 50%) | cmyk(0%, 88%, 85%, 11%) | PANTONE 18-1664 TCX Fiery Red (ΔE 7.5) | accent | Wikidata / Wikimedia Commons |
Colors observed on atari.com
Seen in the website's CSS — informative, not official: #188038 #DE7920 #E0E0E0 #FF0000 #C11824 #7851A9 #3B82F6
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Red #E4202E | 4.6:1 | 4.5:1 |
| Red 2 #E41B23 | 4.7:1 | 4.5:1 |
Atari fonts
Observed on atari.com: Space Grotesk (body).
About Atari
Atari is a brand name that has been owned by several entities since its inception in 1972. It is currently owned by French holding company Atari SA and its focus is on "video games, consumer hardware, and licensing".
Text from Wikipedia, CC BY-SA 4.0.
| Industry | Arts & Entertainment |
|---|---|
| Company kind | S.A. |
| Founded | June 27, 1972 |
| Employees | 232 (2006) |
| Headquarters | California, United States |
| Website | atari.com |
Tags: Arts & Entertainment, video game industry, video game publisher
FAQ
What is the Atari brand color hex code?
The primary Atari color is Red #E4202E (rgb(228, 32, 46); hsl(356, 78%, 51%); cmyk(0%, 86%, 80%, 11%)). The closest Pantone TCX match is PANTONE 18-1664 TCX Fiery Red (ΔE 7).
What are all the Atari brand colors?
The Atari brand colors are Red #E4202E and Red 2 #E41B23. Colors observed on atari.com but not confirmed as official are listed separately.
How do I download the Atari logo?
Choose a tile in the Logos section (symbol, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the Atari logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The Atari name and logo remain trademarks of their owner. You may use them to refer to Atari (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
What font does Atari use?
On atari.com we observed Space Grotesk (body). Fonts are detected from the live website, not from brand guidelines.
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All Arts & Entertainment brands · Brands hub · Logo fair use guide · Trademark policy
Logos are the property of their respective trademark owners. Usage must comply with fair-use principles: no endorsement, misrepresentation, or alteration.