Apple Logo & Brand Colors
The Apple brand colors are Light Gray #A2AAAD, Dark Gray #555555, Black #000000, White #F5F5F7 and Blue #0071E3.
American multinational technology company based in Cupertino, California · apple.com
Verified sources · Updated 2026-10-02
Apple logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Symbol · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Symbol · dark background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
Apple brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Light Gray | #A2AAAD | rgb(162, 170, 173) | hsl(196, 6%, 66%) | cmyk(6%, 2%, 0%, 32%) | PANTONE 15-4703 TCX Mirage Gray (ΔE 3.3) | brand | Coloracci brand analysis | |
| Dark Gray | #555555 | rgb(85, 85, 85) | hsl(0, 0%, 33%) | cmyk(0%, 0%, 0%, 67%) | PANTONE 18-5210 TCX Eiffel Tower (ΔE 3) | accent | Coloracci brand analysis | |
| Black | #000000 | rgb(0, 0, 0) | hsl(0, 0%, 0%) | cmyk(0%, 0%, 0%, 100%) | PANTONE 19-3911 TCX Black Beauty (ΔE 15.6) | dark | Coloracci brand analysis | |
| White | #F5F5F7 | rgb(245, 245, 247) | hsl(240, 11%, 96%) | cmyk(1%, 1%, 0%, 3%) | PANTONE 11-0601 TCX Bright White (ΔE 3.6) | light | Coloracci brand analysis | |
| Blue | #0071E3 | rgb(0, 113, 227) | hsl(210, 100%, 45%) | cmyk(100%, 50%, 0%, 11%) | PANTONE 18-3949 TCX Dazzling Blue (ΔE 22.6) | accent | Coloracci brand analysis |
Colors observed on apple.com
Seen in the website's CSS — informative, not official: #0066CC #2997FF #6E6E73 #333336 #161617 #E8E8ED #86868B #EEADB1
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Light Gray #A2AAAD | 2.4:1 | 8.9:1 |
| Dark Gray #555555 | 7.5:1 | 2.8:1 |
| Black #000000 | 21:1 | 1:1 |
| White #F5F5F7 | 1.1:1 | 19.3:1 |
| Blue #0071E3 | 4.7:1 | 4.5:1 |
Apple fonts
Observed on apple.com: SF Pro HK (body), SF Pro Display (heading).
About Apple
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, in Silicon Valley, and known for consumer electronics, software and online services. Founded in 1976 as Apple Computer Company by Steve Jobs, Steve Wozniak and Ronald Wayne, the company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. Its current name was adopted in 2007 as the company expanded its focus from computers to consumer electronics. Apple is one of the Big Tech companies.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | Technology |
|---|---|
| Company kind | Corporation |
| Founded | April 1, 1976 |
| Employees | 164,000 (2022) |
| Headquarters | Cupertino, United States |
| Ticker | AAPL (Nasdaq) |
| Website | apple.com |
Tags: Technology, software industry, consumer electronics industry, digital distribution, electronics industry, information technology industry, mobile phone industry
FAQ
What is the Apple brand color hex code?
The primary Apple color is Light Gray #A2AAAD (rgb(162, 170, 173); hsl(196, 6%, 66%); cmyk(6%, 2%, 0%, 32%)). The closest Pantone TCX match is PANTONE 15-4703 TCX Mirage Gray (ΔE 3.3).
What are all the Apple brand colors?
The Apple brand colors are Light Gray #A2AAAD, Dark Gray #555555, Black #000000, White #F5F5F7 and Blue #0071E3. Colors observed on apple.com but not confirmed as official are listed separately.
How do I download the Apple logo?
Choose a tile in the Logos section (symbol, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the Apple logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The Apple name and logo remain trademarks of their owner. You may use them to refer to Apple (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
What font does Apple use?
On apple.com we observed SF Pro HK (body) and SF Pro Display (heading). Fonts are detected from the live website, not from brand guidelines.
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