American Express Logo & Brand Colors
The American Express brand colors are Blue #2E77BC and Blue 2 #016FD0.
American multinational financial services corporation · americanexpress.com
Verified sources · Updated 2026-10-02
American Express logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Symbol · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
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American Express brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Blue | #2E77BC | rgb(46, 119, 188) | hsl(209, 61%, 46%) | cmyk(76%, 37%, 0%, 26%) | PANTONE 18-4140 TCX French Blue (ΔE 4) | brand | simple-icons (CC0) | |
| Blue 2 | #016FD0 | rgb(1, 111, 208) | hsl(208, 99%, 41%) | cmyk(100%, 47%, 0%, 18%) | PANTONE 18-3949 TCX Dazzling Blue (ΔE 16.6) | accent | Wikidata / Wikimedia Commons |
Colors observed on americanexpress.com
Seen in the website's CSS — informative, not official: #56A1E3 #00175A #005DAE #B5D7F4 #B42C01 #E0EEF9 #3D4F82
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Blue #2E77BC | 4.7:1 | 4.5:1 |
| Blue 2 #016FD0 | 5:1 | 4.2:1 |
American Express fonts
Observed on americanexpress.com: BentonSans (body), Guardian (heading).
About American Express
American Express Company (Amex) is an American bank holding company and multinational financial services corporation that specializes in payment cards. It is headquartered at 200 Vesey Street, also known as American Express Tower, in the Battery Park City neighborhood of Lower Manhattan; in 2026, the company announced that it would develop and be the sole occupant of the new 2 World Trade Center skyscraper in the nearby World Trade Center complex.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | Finance |
|---|---|
| Company kind | Corporation |
| Founded | 1850 |
| Employees | 64,000 (2021) |
| Headquarters | New York City, United States |
| Ticker | AXP (New York Stock Exchange) |
| Website | americanexpress.com |
Tags: Finance, financial services, payment card industry, public company, multinational corporation, card association
FAQ
What is the American Express brand color hex code?
The primary American Express color is Blue #2E77BC (rgb(46, 119, 188); hsl(209, 61%, 46%); cmyk(76%, 37%, 0%, 26%)). The closest Pantone TCX match is PANTONE 18-4140 TCX French Blue (ΔE 4).
What are all the American Express brand colors?
The American Express brand colors are Blue #2E77BC and Blue 2 #016FD0. Colors observed on americanexpress.com but not confirmed as official are listed separately.
How do I download the American Express logo?
Choose a tile in the Logos section (symbol, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the American Express logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The American Express name and logo remain trademarks of their owner. You may use them to refer to American Express (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
What font does American Express use?
On americanexpress.com we observed BentonSans (body) and Guardian (heading). Fonts are detected from the live website, not from brand guidelines.
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