Amazon Logo & Brand Colors
The Amazon brand colors are Orange #FF9900, Black #000000, Blue #146EB4, Navy #232F3E, Yellow #FFD814, Orange 2 #FF6201 and Navy 2 #171D27.
American multinational technology company · amazon.com
Verified sources · Updated 2026-10-02
Amazon logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Logo · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source
Amazon brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Orange | #FF9900 | rgb(255, 153, 0) | hsl(36, 100%, 50%) | cmyk(0%, 40%, 100%, 0%) | PANTONE 14-1159 TCX Zinnia (ΔE 4) | brand | Coloracci brand analysis | |
| Black | #000000 | rgb(0, 0, 0) | hsl(0, 0%, 0%) | cmyk(0%, 0%, 0%, 100%) | PANTONE 19-3911 TCX Black Beauty (ΔE 15.6) | dark | Coloracci brand analysis | |
| Blue | #146EB4 | rgb(20, 110, 180) | hsl(206, 80%, 39%) | cmyk(89%, 39%, 0%, 29%) | PANTONE 18-4140 TCX French Blue (ΔE 3.4) | accent | Coloracci brand analysis | |
| Navy | #232F3E | rgb(35, 47, 62) | hsl(213, 28%, 19%) | cmyk(44%, 24%, 0%, 76%) | PANTONE 19-3923 TCX Navy Blazer (ΔE 2.7) | accent | Coloracci brand analysis | |
| Yellow | #FFD814 | rgb(255, 216, 20) | hsl(50, 100%, 54%) | cmyk(0%, 15%, 92%, 0%) | PANTONE 14-0760 TCX Cyber Yellow (ΔE 2.4) | accent | Coloracci brand analysis | |
| Orange 2 | #FF6201 | rgb(255, 98, 1) | hsl(23, 100%, 50%) | cmyk(0%, 62%, 100%, 0%) | PANTONE 16-1358 TCX Orange Tiger (ΔE 5.9) | accent | Wikidata / Wikimedia Commons | |
| Navy 2 | #171D27 | rgb(23, 29, 39) | hsl(218, 26%, 12%) | cmyk(41%, 26%, 0%, 85%) | PANTONE 19-3922 TCX Sky Captain (ΔE 6.3) | dark | Wikidata / Wikimedia Commons |
Colors observed on amazon.com
Seen in the website's CSS — informative, not official: #2162A1 #0F1111 #C7511F #1C89E3 #888C8C #CC0C39
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Orange #FF9900 | 2.1:1 | 9.8:1 |
| Black #000000 | 21:1 | 1:1 |
| Blue #146EB4 | 5.4:1 | 3.9:1 |
| Navy #232F3E | 13.6:1 | 1.5:1 |
| Yellow #FFD814 | 1.4:1 | 15.1:1 |
| Orange 2 #FF6201 | 3:1 | 7:1 |
Amazon fonts
Observed on amazon.com: Amazon Ember (body).
About Amazon
Amazon.com, Inc. is an American multinational conglomerate engaged in e-commerce, retail, cloud computing, online advertising, digital streaming, entertainment, and artificial intelligence. Founded in 1994 by Jeff Bezos in Bellevue, Washington, the company started as an online book marketplace that gradually expanded to include virtually all consumer products as well as many other categories, positioned as "The Everything Store".
Text from Wikipedia, CC BY-SA 4.0.
| Industry | E-Commerce & Shopping |
|---|---|
| Company kind | Corporation |
| Founded | July 5, 1994 |
| Employees | 1,500,000 (2023) |
| Headquarters | Seattle, United States |
| Ticker | AMZN (Nasdaq) |
| Website | amazon.com |
Tags: E-Commerce & Shopping, retail, web hosting service, web service, e-commerce, public company, very large online platform
FAQ
What is the Amazon brand color hex code?
The primary Amazon color is Orange #FF9900 (rgb(255, 153, 0); hsl(36, 100%, 50%); cmyk(0%, 40%, 100%, 0%)). The closest Pantone TCX match is PANTONE 14-1159 TCX Zinnia (ΔE 4).
What are all the Amazon brand colors?
The Amazon brand colors are Orange #FF9900, Black #000000, Blue #146EB4, Navy #232F3E, Yellow #FFD814, Orange 2 #FF6201 and Navy 2 #171D27. Colors observed on amazon.com but not confirmed as official are listed separately.
How do I download the Amazon logo?
Choose a tile in the Logos section (logo) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the Amazon logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable). The Amazon name and logo remain trademarks of their owner. You may use them to refer to Amazon (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
What font does Amazon use?
On amazon.com we observed Amazon Ember (body). Fonts are detected from the live website, not from brand guidelines.
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