AliExpress Logo & Brand Colors
The AliExpress brand colors are Red #FF4747, Red 2 #FD2751 and Yellow #FCC836.
Chinese online marketplace · aliexpress.com
Community data · Updated 2026-10-02
AliExpress logo downloads (SVG & PNG)
Vector SVG files plus PNG at 256, 512, 1024, 2048 px on transparent, white or dark backgrounds — rendered from the SVG, proportions never altered.
Logo · light background · SVG · Download SVG · Public domain (simple shapes / text — not copyrightable) · source 
Icon · light background · SVG · Download SVG · CC0 1.0 · source 
Icon · dark background · SVG · Download SVG · CC0 1.0 · source
AliExpress brand colors — HEX, RGB, HSL, CMYK & Pantone
| Color | HEX | RGB | HSL | CMYK | Pantone | Role | Source | |
|---|---|---|---|---|---|---|---|---|
| Red | #FF4747 | rgb(255, 71, 71) | hsl(0, 100%, 64%) | cmyk(0%, 72%, 72%, 0%) | PANTONE 17-1558 TCX Grenadine (ΔE 10.7) | brand | simple-icons (CC0) | |
| Red 2 | #FD2751 | rgb(253, 39, 81) | hsl(348, 98%, 57%) | cmyk(0%, 85%, 68%, 1%) | PANTONE 18-1762 TCX Hibiscus (ΔE 14.4) | accent | Wikidata / Wikimedia Commons | |
| Yellow | #FCC836 | rgb(252, 200, 54) | hsl(44, 97%, 60%) | cmyk(0%, 21%, 79%, 1%) | PANTONE 14-0852 TCX Freesia (ΔE 2.7) | accent | Wikidata / Wikimedia Commons |
Colors observed on aliexpress.com
Seen in the website's CSS — informative, not official: #191919 #FFE6E7 #FFB5BB #FD384F #CCCCCC #EA0934 #D3031C #3170EE
Contrast (WCAG)
| Color | On white | On black |
|---|---|---|
| Red #FF4747 | 3.4:1 | 6.2:1 |
| Red 2 #FD2751 | 3.8:1 | 5.6:1 |
| Yellow #FCC836 | 1.6:1 | 13.5:1 |
AliExpress fonts
Observed on aliexpress.com: Open Sans (body).
About AliExpress
AliExpress is an online retail service based in China and owned by the Alibaba Group. Launched in 2010, it is made up of small businesses in China and other locations, such as Singapore, that offer products to international online buyers. It was the most visited e-commerce website in Russia and was the 10th most popular website in Brazil. It facilitates small businesses to sell to customers all over the world. AliExpress has drawn comparison to eBay, as sellers are independent and use the platform to offer products to buyers. As of March 2024, the number of global users of the AliExpress mobile app reached 8.18 million, a 130% year-on-year increase, setting the highest record since statistics began in 2016.
Text from Wikipedia, CC BY-SA 4.0.
| Industry | E-Commerce & Shopping |
|---|---|
| Headquarters | Hangzhou, People's Republic of China |
| Website | aliexpress.com |
Tags: E-Commerce & Shopping, e-commerce, website, online shop, online marketplace, very large online platform, notorious market
FAQ
What is the AliExpress brand color hex code?
The primary AliExpress color is Red #FF4747 (rgb(255, 71, 71); hsl(0, 100%, 64%); cmyk(0%, 72%, 72%, 0%)). The closest Pantone TCX match is PANTONE 17-1558 TCX Grenadine (ΔE 10.7).
What are all the AliExpress brand colors?
The AliExpress brand colors are Red #FF4747, Red 2 #FD2751 and Yellow #FCC836. Colors observed on aliexpress.com but not confirmed as official are listed separately.
How do I download the AliExpress logo?
Choose a tile in the Logos section (logo, icon) and click SVG for the vector file or PNG for a transparent, white or dark background at 256, 512, 1024, 2048 px. "Download all" packs every file into one ZIP. PNGs are rendered in your browser from the SVG, so the proportions are never altered.
Can I use the AliExpress logo?
The files here are distributed under: Public domain (simple shapes / text — not copyrightable); CC0 1.0. The AliExpress name and logo remain trademarks of their owner. You may use them to refer to AliExpress (articles, reviews, comparisons, tutorials, app integrations) but not to imply endorsement, on merchandise, or in a modified form. See our Logo Fair Use guide and Trademark Policy.
What font does AliExpress use?
On aliexpress.com we observed Open Sans (body). Fonts are detected from the live website, not from brand guidelines.
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All E-Commerce & Shopping brands · Brands hub · Logo fair use guide · Trademark policy
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